WTF, the media and venture platform founded by entrepreneur Nikhil Kamath, has acquired Mumbai-based independent creative agency BTG, reinforcing its ambitions to build a full-stack media and brand solutions business. The deal marks WTF's second acquisition of an independent creative agency, following its earlier acquisition of One Hand Clap (OHC).
A Strong Consumer Brand Portfolio
Founded in 2018 by Aaliya Amrin, Eman Batliwalla and Danisha Kohli, BTG has established itself as a specialist in culture-driven brand storytelling. Over seven years, the agency has built a diverse client roster spanning luxury, beauty, hospitality, entertainment, technology, tourism, wellness and lifestyle. Its portfolio includes globally recognised brands such as Netflix, Prime Video, IKEA, Volkswagen, Bumble, Soho House, Marriott and Nykaa.
Expands Its Creative Footprint
The acquisition reflects a broader industry trend where media platforms are moving beyond publishing into creative, content and strategic brand services. By adding BTG's creative capabilities to its portfolio, WTF is positioning itself to offer advertisers integrated solutions that combine audience reach, content creation and brand strategy under one umbrella.
The Last Word
Independent agencies with strong cultural relevance are increasingly becoming strategic acquisition targets. For WTF, BTG is more than a creative addition—it strengthens a growing ecosystem designed to capture a larger share of marketing budgets as brands seek fewer, more integrated partners capable of delivering both storytelling and measurable business impact.