Campaigns

PharmEasy shifts to preventive care narrative with heart health-led campaign

PharmEasy’s latest campaign promotes preventive heart care, positioning early intervention as a core consumer behaviour.

17 Apr 2026 · 1 min read

Campaigns

Waaree Energies Taps IPL via Rajasthan Royals to Mainstream Solar Trust Narrative

Waaree Energies has partnered with Rajasthan Royals to roll out a mass-market campaign positioning solar adoption as reliable and worry-free.

16 Apr 2026 · 1 min read

Campaigns

Indian Silk House Agencies taps Poila Boishakh with ‘Shubho Smriti’ campaign, anchoring saree retail in nostalgia-led storytelling

Indian Silk House Agencies has launched its ‘Shubho Smriti’ campaign for Poila Boishakh, focusing on nostalgia and cultural memory to drive festive engagement.

15 Apr 2026 · 1 min read

Campaigns

Muthoot Finance brings back trust narrative with Madhuri Dixit-led ‘Bharosa India Ka’ campaign

Muthoot Finance has launched a new brand campaign featuring Madhuri Dixit, centred on trust and reliability in financial services.

15 Apr 2026 · 1 min read

Campaigns

OpenAI rolls out ‘Everyday Superheroes’ campaign in India, positioning AI utility through real-world use cases

OpenAI has launched its ‘Everyday Superheroes’ campaign in India to showcase practical, day-to-day applications of AI.

15 Apr 2026 · 1 min read

Campaigns

OPPO India Builds F33 Series Narrative Around Everyday Storytelling with KL Rahul-Led Campaign

OPPO India’s new campaign positions the F33 Series around wider, everyday storytelling, fronted by KL Rahul

14 Apr 2026 · 1 min read

Campaigns

AI Firms Scale IPL Presence as 9 of 10 Teams Sign Category Partnerships

AI brands have partnered with nine IPL teams, with players like Google and OpenAI increasing ad spends around the tournament.

13 Apr 2026 · 1 min read

Campaigns

BKT Tyres Targets Urban Two-Wheeler Riders with ‘Jurrat’ Campaign Featuring Ranveer Singh

BKT Tyres has launched its ‘Jurrat’ campaign with Ranveer Singh to build relevance in the two-wheeler tyre segment.

09 Apr 2026 · 1 min read

Campaigns

Tata tops IPL 2026 brand recall as cross-platform media mix strengthens visibility outcomes

A SCORE report finds Tata leading IPL 2026 brand recall, driven by a coordinated multi-screen media strategy.

08 Apr 2026 · 1 min read

Campaigns

India Tourism pivots “Incredible India” towards domestic audiences in 2026 reset

India Tourism is reorienting the “Incredible India” platform to prioritise domestic travel demand and regional storytelling.

02 Apr 2026 · 1 min read