Campaigns
Mother Dairy Uses Packaging Innovation to Bring Sustainability Messaging Into Everyday Consumption
Mother Dairy has launched a campaign highlighting its transition to degradable milk pouches as part of its sustainability efforts.
Mother Dairy has launched a campaign highlighting its transition to degradable milk pouches as part of its sustainability efforts.
SONY MAX partnered with MOMS Outdoor to promote its new show Laalo through a moving autorickshaw activation across Mumbai.
Mankind Pharma’s new initiative aims to make cardiovascular screening at age 30 a routine health milestone for Indians.
Vested’s latest campaign positions the platform around a single-message identity: global investing expertise for Indian investors.
Medusa has launched a new campaign centred around “bhai culture” to strengthen its youth-focused brand identity.
Bharti Airtel has rolled out a new campaign focused on addressing common consumer connectivity disruptions and network reliability concerns.
Zivame has launched a new campaign centred on body diversity and personalised fit in women’s innerwear.
Adidas taps celebrity to anchor retro vibes in New generation Indians.
Story TV has introduced a daily vertical microdrama format, signalling growing publisher interest in mobile-first episodic storytelling built for short attention spans.
Modi gifted Melody to Meloni. 100 million views. Sold out on Blinkit and Zepto. Ad spend: zero. Inside Parle's media strategy — the channels, the gaps, the competition, and why Rs 50 crore beat Rs 300 crore.