Fortune Besan taps Neena Gupta for a grandmother-granddaughter film under "Desi Chana Se Bana," positioning desi chana as a deciding factor when choosing besan across Hindi-speaking markets.
Éntisi Chocolatier debuts its first ad campaign for Diwali 2026, using humorous reels to launch a Gifting Concierge offering personalised hampers, handwritten notes and corporate gifting.
Godrej Enterprises Group debuts "2nd Gen Kumars," an eight-episode Instagram micro-drama weaving digital locks, furniture, lockers and appliances into a Mumbai family reunion story.
Supertails' "No Bang Diwali" puts a whole family under a table to mirror pets hiding from fireworks, using humour instead of guilt to spark empathy.
Motilal Oswal launches 'Think Wealth Creation', a group campaign using everyday journeys to position wealth creation as the true destination of every investment path.
Comet signs Saif Ali Khan for its Aeres collection, his first official Instagram brand collaboration, betting that quiet sophistication can sell better than loud celebrity endorsement.
ZOYA's 'Her Again' campaign, led by Anoushka Shankar, uses spice-led memories to reposition High Jewellery as an emotional, sensory journey back to a woman's authentic self.
Liebherr Appliances India's new FreshBreeze film uses a school, a strawberry and one joyful phrase to turn refrigeration technology into a warm, relatable story for Indian households.
Chumbak's 'Your Kinda Gifts' campaign runs Diwali to December, pairing a brand film, Times of India print across seven cities and daytime in-store rewards.
Škoda Auto India and BBH's Fan Fest film casts an owner as a persuasive fan, winning over two robbers and extending its 2025 "Fans, Not Owners" platform.