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Agency News

Black Dog Goes Gold-on-Gold With Manish Malhotra

Black Dog Triple Gold Reserve teams up with Manish Malhotra for a limited-edition festive pack, wrapping monocarton and glass in a gold-on-gold floral design for gifting.

26 Oct 2026 · 1 min read
Agency News

UNDRESS Bets on "Rizz" to Redefine the Men's Intimatewear

UNDRESS becomes presenting brand of JioHotstar's Rizz Master, using the dating show to reposition men's intimatewear around shared effort, confidence and intentional intimacy for younger audiences.

26 Oct 2026 · 1 min read
Agency News

KISNA Makes a Bollywood Hit a Festive Gifting Anthem

KISNA reworks "Woh Kisna Hai" with Shahid Kapoor and Mira Rajput Kapoor, backing a multi-channel festive gifting campaign with over 300 billboards across five major cities.

26 Oct 2026 · 1 min read
Agency News

Nutella Gives Ranveer Singh a Seat at Diwali's Head Table

Ferrero's Nutella launches a Diwali film with Ranveer Singh, placing the hazelnut spread at the centre of the festive table and positioning it as a celebration essential.

23 Oct 2026 · 1 min read
Agency News

Campus Activewear Lets Vicky Kaushal Draw the Line

Campus Activewear's new 'Move Your Way' film, starring Vicky Kaushal, turns Sunday work calls into a bold statement about boundaries and Young India's redefined ambition.

23 Oct 2026 · 1 min read
Agency News

OPPO Find X10 Films Life's Unscripted Moments

OPPO India's 'True to the Moment' campaign for the Find X10 Series swaps a single hero for many small human scenes, selling emotion before specifications.

23 Oct 2026 · 1 min read
Agency News

Hathi Oil Hands a 114-Year Legacy to Anupam Kher

B. P. Oil Mills appoints Anupam Kher as Hathi's brand ambassador, pairing a 1912 heritage with fresh packaging across mustard, groundnut and soybean oils to reach wider audiences.

23 Oct 2026 · 1 min read
Agency News

Maybelline Paints the Festive Season in Mithai Shades

Maybelline's India-exclusive Super Stay Vinyl Ink Mithai collection pairs five sweet-inspired lipstick shades with Kiara Advani, four regional creators and a Saffron & Mishri partnership for festive appeal.

22 Oct 2026 · 1 min read
Agency News

Malabar Gold & Diamonds Sets Diamonds in Motion

Malabar Gold & Diamonds' SWAYE, fronted by Alia Bhatt, offers lightweight, stackable natural diamond jewellery for every occasion, backed by 100% natural sourcing and 28 quality checks.

22 Oct 2026 · 1 min read
Agency News

JK Maxx Paints Rolls Out a Greener Wall

JK Maxx Paints launches JK Naturals Aura, an interior emulsion with 40%+ eco-friendly content, 2,000+ shades and air-purification tech, starting in North India before going national.

22 Oct 2026 · 1 min read
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