G-SHOCK’s ‘Unfazed by Time’ featuring Vicky Kaushal reframes its LUXE BLACK series around resilience, individuality and composure, targeting contemporary consumers through cultural storytelling.
Anchor Oral Care appoints Jos Buttler as India brand ambassador, combining global cricket equity with its legacy of quality to strengthen awareness and consumer engagement.
Frodoh and STAGE introduce first-screen OTT monetisation, enabling Connected TV advertising through discovery-led placements while preserving uninterrupted streaming across seven regional language markets.
Ferrero expands Rocher into premium chocolate bars, targeting everyday indulgence with ₹499 variants while leveraging its gifting legacy to capture India's evolving premium confectionery demand.
BCCI signs Campa, SBI Life and ChatGPT as India Home Cricket associate partners in a ₹130-crore-plus deal, delivering 44% sponsorship value growth through 2028.
Havas India launches Shortcut Shobiz India, entering India's $10–12.1 billion luxury market with premium experiential marketing capabilities, blending global expertise and local execution excellence.
Emami expands BoroPlus into India's ₹40,000-crore baby-care market with FromMaa, blending legacy trust, emotional branding and premium formulations to target modern parents digitally.
Magnum by Safari appoints Saif Ali Khan as brand ambassador, combining celebrity appeal, accessible premium positioning and Flipkart-led commerce around its ‘Swag On The Move’ proposition.
Pee Safe’s new brand Within enters women’s nutraceuticals with three science-backed formulations, signalling a strategic move toward personalised, preventive and lifecycle-focused wellness solutions.
Tata Trusts’ Vajood Rahe Maujood uses empathetic storytelling to spotlight dementia’s impact on identity, encouraging early awareness, inclusive caregiving and meaningful behavioural change in India.