boAt’s latest campaign for its Slazer trimmer range employs a character resembling Vijay Mallya to drive attention and conversation around the product launch.
JW Marriott has named Aishwarya Rai Bachchan as its global brand ambassador, expanding the hospitality brand’s celebrity-led marketing strategy.
JioHotstar has onboarded 50 brands for the digital premiere of Dhurandhar The Revenge, highlighting growing advertiser interest in streaming-first entertainment events.
Dhan has introduced a new investing app, ‘millions’, aimed at younger users entering the SIP and long-term wealth creation category.
Uber has unveiled a new fleet of Hyundai vehicles equipped with advanced sensors as part of its long-term autonomous mobility strategy.
The Hindu’s latest anti-tobacco campaign uses behavioural psychology to encourage smoking postponement rather than relying on conventional fear-based messaging.
A casual “I don’t drink milk” remark by IPL player Vaibhav Sooryavanshi after a standout performance triggered widespread social media discussion and unexpected brand conversations.
A Storyboard18 analysis highlights how jersey numbers, from MS Dhoni’s 7 to Vaibhav Sooryavanshi’s 03, are becoming identifiable symbols within the IPL’s evolving brand ecosystem.
Go Colors has launched a new campaign featuring content creator and actor Prajakta Koli, linking its product range to fashion trends increasingly shaped by digital creators.
VIP Industries’ latest campaign focuses on reducing travel friction, positioning luggage as an enabler of smoother journeys rather than just a utility product.