WARC Effective 100 2026: Unilever tops advertisers; Omnicom Group leads networks as Dove campaign ranks No.1

WARC’s 2026 Effective 100 ranking places Unilever at No.1 among advertisers, Omnicom as the top network, and a Dove campaign as the most effective globally.

Google has secured a co-presenting sponsorship for IPL 2026

Google has secured a co-presenting sponsorship for IPL 2026 with clauses that restrict competing AI brands from similar visibility.

The Complete Guide to OTT Advertising in India: Platforms, Rates, and What Actually Works

India now has over 40 OTT platforms competing for advertiser budgets, but meaningful advertising scale is concentrated in four — JioCinema, Hotstar, Amazon Prime Video, and YouTube.

The living room is back. India's Connected TV boom is rewriting where advertising money goes.

India's CTV audience grew 85% in 2025 to 129 million users. Advertisers are following the eyeballs — and the implications for media planning are enormous.