Loudest.in Launches ‘40 Under 40’ List as India’s Music Business Seeks New Industry Benchmarks

Loudest.in has introduced a ‘40 Under 40’ initiative to recognise emerging professionals shaping India's music industry

Melody Khao, Khud Jaan Jao — How a ₹1 Toffee Got 100 Million Views, Crashed the Wrong Stock, and Gave India Its Greatest Unscripted Ad

Forget chocolate. The real FMCG war is happening in the ₹1 candy jar on your kirana counter. Inside India's ₹5,200 crore sugar confectionery market — hard-boiled candy, jellies, gums, eclairs, and soft mints — the five categories that feed a billion impulse purchases a day.

JioStar positions itself as a scaled alternative to Google and Meta in India’s ad revenue market

JioStar is emerging as a significant contender in India’s advertising ecosystem, aiming to compete with Google and Meta on revenue scale.

WARC Effective 100 2026: Unilever tops advertisers; Omnicom Group leads networks as Dove campaign ranks No.1

WARC’s 2026 Effective 100 ranking places Unilever at No.1 among advertisers, Omnicom as the top network, and a Dove campaign as the most effective globally.

Google has secured a co-presenting sponsorship for IPL 2026

Google has secured a co-presenting sponsorship for IPL 2026 with clauses that restrict competing AI brands from similar visibility.

The Complete Guide to OTT Advertising in India: Platforms, Rates, and What Actually Works

India now has over 40 OTT platforms competing for advertiser budgets, but meaningful advertising scale is concentrated in four — JioCinema, Hotstar, Amazon Prime Video, and YouTube.

The living room is back. India's Connected TV boom is rewriting where advertising money goes.

India's CTV audience grew 85% in 2025 to 129 million users. Advertisers are following the eyeballs — and the implications for media planning are enormous.