Google has secured a co-presenting sponsorship for IPL 2026

Google has secured a co-presenting sponsorship for IPL 2026 with clauses that restrict competing AI brands from similar visibility.

ChatGPT's First India Campaign Was Beautiful, Human, and Missed One Big Trick

OpenAI's first India brand campaign launched in December 2025 across TV, OTT, digital, print and outdoor in seven languages. A deep dive into the creative, media strategy, and the one big trick it missed.

AI Tools Every Indian Marketer Should Know in 2026

From creative generation to campaign optimisation, AI tools have moved from experimental to essential in Indian marketing — but most brand teams are using only a fraction of what is available.

Google says AI could be worth ₹24,000 crore to India's news and creator economy by 2035. Here's what that actually means

At India AI Summit 2026, Google outlined a $28 billion potential for AI across India's content ecosystem. For publishers and advertisers, the implications are immediate — and complicated.