Scale Sense has launched an AI-first growth model aimed at helping Indian brands integrate automation, analytics and media optimisation into digital marketing operations.
Google has secured a co-presenting sponsorship for IPL 2026 with clauses that restrict competing AI brands from similar visibility.
OpenAI's first India brand campaign launched in December 2025 across TV, OTT, digital, print and outdoor in seven languages. A deep dive into the creative, media strategy, and the one big trick it missed.
From creative generation to campaign optimisation, AI tools have moved from experimental to essential in Indian marketing — but most brand teams are using only a fraction of what is available.
At India AI Summit 2026, Google outlined a $28 billion potential for AI across India's content ecosystem. For publishers and advertisers, the implications are immediate — and complicated.