NorthSight enters the market with Data Intelligence and Content Strategy frameworks designed to help brands detect shifts earlier and build sustainable Content IPs.
A freelance copywriter’s speculative Parker Pen campaign evolved into a global creative challenge, proving social media can transform independent ideas into brand conversations.
The EPIC Company’s acquire of The Dosa Studios strengthens its GenAI capabilities, bringing specialised talent and generative workflows into its content ecosystem.
ReBid integrates ChatGPT Ads into its AI marketing platform, enabling unified campaign management, analytics, and cross-channel optimisation as conversational AI advertising gains momentum.
VerSe Innovation's SparkStation leverages AI to cut content production costs and timelines, enabling scalable, multilingual creative workflows for brands, agencies, filmmakers and creators.
Anarock launches ARC, an AI-powered integrated marketing agency focused on improving lead conversion, outcome-driven campaigns, and expanding strategic marketing solutions across industries.
Royaloak launches its first AI-generated cinema campaign with PVR INOX, combining immersive storytelling and premium media to strengthen brand recall across 250 screens nationwide.
OpenAI has launched advertising in India for Free and Go users, combining privacy safeguards with a measured monetisation strategy ahead of its anticipated IPO.
Connect Network has launched IMMERSIVE, an agentic AI platform that unifies media planning, buying and optimisation while enabling hyperlocal campaign intelligence across India.
Lenovo powered 6 billion screens at the World Cup. Built the AI that called the offsides. Gave every team — from Brazil to New Zealand — the same analytical brain. And almost nobody knew it was them. That's not a failure of marketing. It might be the whole point.