AI & Tech
Adobe Puts the Hit Song Inside the Editing Timeline
Adobe partners with Universal Music Group and Warner Music Group to bring licensed tracks, 60-second clips and music templates directly into Premiere mobile for creators.
Adobe partners with Universal Music Group and Warner Music Group to bring licensed tracks, 60-second clips and music templates directly into Premiere mobile for creators.
Zee 5's new ZAP platform, powered by Saptharushi, lets advertisers build consented audience cohorts without moving data, aligning with India's DPDP principles and exploring reward-led formats.
LS Digital's Commerce One unites data from 10+ marketplaces and quick-commerce platforms, helping brands lift ROAS, grow ad revenue 25% and cut ACOS 22%.
Taboola's DeeperDive answer engine is heading to select moto g lockscreens across seven markets through 2026 and 2027, putting publisher-backed AI answers one swipe away.
Instagram is testing Features, letting select US creators post videos up to 90 minutes and link Reels to full episodes, as the platform challenges YouTube in longform entertainment.
Pinterest's Programmatic Deals are now generally available, letting advertisers buy display and video inventory via Magnite and major DSPs. Moroccanoil reported 15% incremental reach and 63% more new-to-brand buyers.
Google's new Gemini business tools link brand-aware image creation, financial modelling and integrations with Shopify, Canva and Xero, putting agency-style capability in the hands of small business owners.
Anthropic brings in-country Claude inference to India via Amazon Bedrock, giving regulated institutions data residency assurances to move AI from pilots into full-scale production.
JioStar is developing Tara.ai, an alpha-stage agentic AI platform that blends brand and content graphs to plan premium CTV campaigns beyond clicks and impressions.
Amazon Ads renames its unified platform Amazon Ads Agent and launches DVA+ at unBoxed 2026, bringing programmatic buying, AI tools and multiple ad formats into one place.