How to Plan a Digital Campaign in India: A Practical Guide for Brand Managers

Digital advertising in India crossed ₹50,000 crore in 2025, but most brand managers still plan campaigns using frameworks built for a simpler, two-platform world.

India's ad market hits ₹1,55,105 crore in 2025 — and digital has crossed 60% for the first time

India's ad market hit ₹1,55,105 crore in 2025 with digital crossing 60% share for the first time, per Pitch Madison Advertising Report 2026.