Nykaa has partnered with OpenAI to make its beauty and fashion catalogue discoverable within ChatGPT, opening a new channel for product discovery and consumer engagement.
Nike’s latest football campaign featuring Kylian Mbappé and Erling Haaland demonstrates how athlete-led storytelling continues to drive brand relevance beyond live sports events.
Yum Brands is reportedly seeking to sell Pizza Hut in a deal valued at approximately $2.7 billion amid slowing demand and changing consumer preferences.
Crocs has rolled out a monsoon-focused campaign featuring Rashmika Mandanna alongside digital creators to drive seasonal relevance and consumer engagement.
Meraki and Headshot have launched GameOn Media Network, a sports-focused media platform designed to connect brands with highly engaged fan communities across digital channels.
Edge by Titan has launched its new ‘Engineered with HeART’ campaign featuring actor Jim Sarbh, highlighting the intersection of precision engineering and design craftsmanship.
Insight India Network has partnered with XIM University, Bhubaneswar, to launch the Bharat Decode Study, a research initiative aimed at understanding consumers beyond India's major urban centres.
The Reserve Bank of India has introduced stricter advertising and disclosure requirements for regulated entities, with implications for influencer marketing, financial promotions and consumer communications.
Coca-Cola has launched ‘Matchday Hangout’, a creator-driven initiative aimed at engaging India’s growing football audience through live match conversations and digital content.
KFC is rolling out a global refresh spanning menu innovation, visual identity and restaurant design across its 34,000-plus outlets worldwide.