Wipro Consumer Care and Lighting has entered India's rapidly expanding pet food category with the launch of Snuggles, a premium pet nutrition brand aimed at the country's growing community of pet parents. The move marks Wipro's first foray into a market estimated to be worth over Rs 5,500 crore, signalling its intent to build a long-term presence in one of India's fastest-growing consumer segments.
Consumer giant expands into fast-growing pet nutrition
The brand debuts with what Wipro describes as India's first dry dog food to combine traditional kibble with freeze-dried chicken chunks, bringing together human-grade ingredients, balanced nutrition and enhanced taste at an accessible price point. As premiumisation reshapes India's FMCG landscape, pet nutrition is emerging as a high-growth frontier.
Tapping the rise of pet parenting
Launched on International Dog Day, Snuggles is positioned around the emotional connection between families and their pets, recognising the growing trend of treating companion animals as integral family members. The brand name reflects warmth, comfort and affection, reinforcing its promise to support pets through every stage of life.
According to Anil Chugh, President – Foods Business and Chief Operating Officer – New Business, Wipro Consumer Care & Lighting India, the company's sales, distribution and brand-building capabilities will underpin its ambition to make Snuggles India's most loved pet food brand.
The Last Word
Wipro's entry underscores how established consumer companies are increasingly viewing pet care as a scalable lifestyle category, where innovation, trust and distribution strength can become decisive competitive advantages.