Wipro Consumer Care & Lighting has signed definitive agreements to acquire the Good Home and Eva brands from TTK Healthcare for Rs 256 crore, strengthening its presence across the home care and personal care categories.
The acquisition brings two established consumer brands into Wipro's portfolio. Good Home operates across air care, odour removers, scrubbers and drain cleaners, while Eva has built recall in deodorants, no-gas perfumes, underarm roll-ons and talcum powders. Together, the brands generated Rs 148 crore in revenue during FY26.
Expanding Beyond Product Categories
The deal reflects a broader FMCG strategy where acquiring trusted brands can be faster than building new ones from scratch. Both Good Home and Eva already enjoy consumer familiarity, giving Wipro an opportunity to leverage its manufacturing, distribution and marketing capabilities to unlock wider market penetration.
For marketers, the acquisition also creates room for brand revitalisation through refreshed positioning, digital-first communication and stronger omnichannel execution. Legacy brands with existing equity often become more competitive when backed by larger distribution networks and sustained media investments.
The Bigger Picture
As India's home care and personal care segments continue to evolve, scale, distribution and brand trust are becoming increasingly important competitive advantages.
Portfolio expansion through acquisitions is emerging as a key growth lever for FMCG companies looking to accelerate market share.
The Last Word
In today's FMCG landscape, established consumer trust is becoming as valuable as manufacturing scale—making brand acquisitions a strategic growth engine rather than just a financial transaction.