Truecaller Ads has introduced Truecaller Pulse, a declared-intent audience solution designed to help advertisers build highly relevant consumer segments using information shared directly by users. Integrated into the Truecaller Ads platform, the offering enables brands to ask consumers questions through interactive ad formats and convert their responses into actionable audience cohorts for campaign targeting and retargeting.
The platform follows a three-step framework—collecting consumer responses, analysing the data and activating audience segments—giving marketers access to first-hand consumer intent rather than relying solely on behavioural signals or inferred preferences.
A Shift Towards Consent-Led Marketing
According to the company, Truecaller Pulse is suited for multiple marketing objectives, including new product launches, category research and competitive switching campaigns. By capturing declared preferences directly from users, brands can build more informed media strategies while improving campaign efficiency.
Commenting on the launch, Hemant Arora, Vice President and Global Head of Truecaller Ads, said direct consumer responses provide marketers with richer insights, enabling more precise media planning, sharper audience segmentation and better-informed marketing decisions at scale.
From Consumer Responses to Actionable Audiences
As privacy regulations tighten and third-party identifiers continue to lose relevance, advertisers are increasingly investing in consent-based, first-party and declared-intent data strategies. Solutions that combine audience engagement with measurable insights are likely to become a critical part of the digital advertising ecosystem.
The Last Word
The next era of ad-tech will be defined less by predicting consumer intent and more by creating platforms where consumers willingly declare it, making relevance a product of participation rather than surveillance.