Home Depot and Behr are leveraging their longstanding partnership through FIFA World Cup sponsorship activations, demonstrating how brands can maximise value from shared marketing investments.
Verizon has revived Austin Powers villain Dr. Evil in a new campaign aimed at highlighting the complexity of competing mobile phone plans.
Adobe has significantly expanded its Cannes Lions footprint through a major creator-focused partnership, reflecting the growing importance of creators in marketing ecosystems.
AdTech firms Pentaleap and Zitcha have partnered to connect retail media operations with merchandising functions, addressing a longstanding structural challenge for retailers.
DNA&STONE has launched a campaign highlighting the heightened risk of sex trafficking around major sporting events, using real survivor testimonies ahead of the FIFA World Cup.
Chelsea FC and Nike have unveiled the club’s 2026/27 home kit alongside a global brand campaign titled ‘Can’t Tame Us’.
InMobi and Scope3 have introduced a sell-side AI agent designed to help publishers negotiate and transact directly with autonomous media-buying systems.
Kraft Heinz says cultural participation and algorithm-driven discovery are increasingly shaping how consumers find and engage with its brands.
Tribeca X recorded a 23% year-on-year increase in sponsorship revenue, attracting first-time participation from McDonald’s, Microsoft and TikTok.
Anthropic has confidentially filed for a US IPO, weeks after a funding round valued the Claude maker at $965 billion.