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India's sharpest advertising and marketing intelligence — updated daily on copywithkunal.com India's sharpest advertising and marketing intelligence — updated daily on copywithkunal.com
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18 stories
Global

Nike Expands World Cup Strategy Beyond Athletes With 12-Week Creator and Culture-Led Content Rollout

Nike has unveiled a global cast of athletes and creators for an extended FIFA World Cup content and collaboration strategy spanning 12 weeks.

22 May 2026 · 1 min read
Global

FIFA World Cup 2026 Drives Premium TV Ad Market as Fox and Telemundo Push Sponsorship Prices Higher

Broadcasters Fox and Telemundo are reportedly selling FIFA World Cup 2026 sponsorship packages at premium rates as demand for live sports inventory continues to rise globally.

22 May 2026 · 1 min read
Global

Melody, Meloni, and the Rs 0 Media Plan — How Parle Outperformed Rs 300 Crore Ad Budgets Without Spending a Rupee

Modi gifted Melody to Meloni. 100 million views. Sold out on Blinkit and Zepto. Ad spend: zero. Inside Parle's media strategy — the channels, the gaps, the competition, and why Rs 50 crore beat Rs 300 crore.

22 May 2026 · 26 min read
Global

Google redesigns Search interface to handle AI-led queries and commerce discovery

Google is revamping its Search bar and interface architecture to support longer AI-driven queries, conversational interactions and integrated shopping experiences.

20 May 2026 · 1 min read
Global

Visa Taps Jason Sudeikis Ahead of FIFA World Cup 2026 to Turn Sponsorship Into Fan Access Strategy

Visa has launched a new FIFA World Cup 2026 campaign featuring actor Jason Sudeikis, combining celebrity-led storytelling with exclusive fan experiences to deepen engagement around global football.

18 May 2026 · 1 min read
Global

Archer Roose enters airline distribution as travel emerges as a media channel for beverage brands

Canned wine brand Archer Roose has partnered with Breeze Airways to expand onboard distribution, using travel environments as a consumer acquisition and brand-building channel.

13 May 2026 · 1 min read
Global

Ted Turner’s Death Marks the End of the Entrepreneur Who Turned News Into a 24-Hour Media Business

Ted Turner, founder of CNN, has died at the age of 87, closing a chapter in the evolution of global television news.

07 May 2026 · 1 min read
Global

Jameson leans into football culture with J Balvin–KidSuper collaboration ahead of global tournament cycle

Jameson is activating its MLS partnership with a creator-led campaign featuring J Balvin and KidSuper ahead of a major football year.

06 May 2026 · 1 min read
Global

Chess.com crosses 250 million users, eyes calibrated ad expansion without disrupting subscriptions

Chess.com has surpassed 250 million users and is exploring ways to grow advertising beyond its current ~10% revenue contribution.

01 May 2026 · 1 min read
Global

Supergoop ties up with Target and PGA Tour, appoints January Digital to scale mass reach

Supergoop is expanding distribution and cultural visibility through partnerships with Target and the PGA Tour, alongside a new media agency mandate.

29 Apr 2026 · 1 min read
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