AI & Tech
Amazon Ads Folds Its Stack Into One Agent
Amazon Ads renames its unified platform Amazon Ads Agent and launches DVA+ at unBoxed 2026, bringing programmatic buying, AI tools and multiple ad formats into one place.
Amazon Ads renames its unified platform Amazon Ads Agent and launches DVA+ at unBoxed 2026, bringing programmatic buying, AI tools and multiple ad formats into one place.
Sparkonomy's Open Creator Graph offers one million claimable, free records where creators set Allowed, Conditional or Prohibited terms for how AI uses their identity.
Standard Chartered launches 'Move Ahead', a global campaign inspired by its Formula 1 partnership, using AI-enabled production to link race-day preparation with business and wealth ambitions.
Haier’s four-year UEFA partnership expands its global sports strategy, linking home appliances and intelligent living with the passion and reach of elite club football.
Kylian Mbappé leaves Nike after nearly 20 years to join On, giving the Swiss sportswear challenger a marquee entry point into football and product innovation.
Pepsi enters its 26th NFL season with a food-led campaign that uses football personalities to reinforce its role in the rituals surrounding game-day consumption.
Grapes Worldwide partners with Alice & Albert to create a cross-border agency network, combining Indian integrated capabilities with US market expertise for global brand expansion.
Crocs launches Niles, its first mascot, transforming a long-standing brand icon into a storytelling platform ahead of its 25th anniversary and future consumer engagement.
Gap’s Fall 2026 campaign pairs Malcolm Todd and Inde Navarrette to spotlight GapDenim, reinforcing cultural storytelling and individuality as fashion marketing’s competitive advantage.
ICC has opened the hunt for a marketing and PR partner for the 2027 World Cup, setting up a major regional sports-marketing opportunity.