Pepsi enters its 26th NFL season with a food-led campaign that uses football personalities to reinforce its role in the rituals surrounding game-day consumption.
Grapes Worldwide partners with Alice & Albert to create a cross-border agency network, combining Indian integrated capabilities with US market expertise for global brand expansion.
Crocs launches Niles, its first mascot, transforming a long-standing brand icon into a storytelling platform ahead of its 25th anniversary and future consumer engagement.
Gap’s Fall 2026 campaign pairs Malcolm Todd and Inde Navarrette to spotlight GapDenim, reinforcing cultural storytelling and individuality as fashion marketing’s competitive advantage.
ICC has opened the hunt for a marketing and PR partner for the 2027 World Cup, setting up a major regional sports-marketing opportunity.
BMW’s Spider-Man dashboard promotion exposes a growing tension in connected-car advertising: when branded content enters paid-for interfaces, relevance can quickly become intrusion.
Truecaller Pulse transforms consumer responses into declared-intent audience segments, offering marketers a privacy-conscious alternative to inferred targeting and stronger campaign precision.
Hearst’s $1.2 billion acquisition of Disney’s A+E stake signals sharper media consolidation, giving the publisher full control over a global content portfolio.
AB InBev’s global Cheers to Beer campaign pairs cultural storytelling with consumer insights, reinforcing beer’s evolving role amid moderation, premiumisation and category innovation.
Novo Nordisk has sued Eli Lilly, alleging its weight-loss drug advertising compares unequal dosages, raising fresh questions around transparency in pharmaceutical marketing.