Nike Expands World Cup Strategy Beyond Athletes With 12-Week Creator and Culture-Led Content Rollout
Nike has unveiled a global cast of athletes and creators for an extended FIFA World Cup content and collaboration strategy spanning 12 weeks.
Nike has unveiled a global cast of athletes and creators for an extended FIFA World Cup content and collaboration strategy spanning 12 weeks.
Broadcasters Fox and Telemundo are reportedly selling FIFA World Cup 2026 sponsorship packages at premium rates as demand for live sports inventory continues to rise globally.
Modi gifted Melody to Meloni. 100 million views. Sold out on Blinkit and Zepto. Ad spend: zero. Inside Parle's media strategy — the channels, the gaps, the competition, and why Rs 50 crore beat Rs 300 crore.
Google is revamping its Search bar and interface architecture to support longer AI-driven queries, conversational interactions and integrated shopping experiences.
Visa has launched a new FIFA World Cup 2026 campaign featuring actor Jason Sudeikis, combining celebrity-led storytelling with exclusive fan experiences to deepen engagement around global football.
Canned wine brand Archer Roose has partnered with Breeze Airways to expand onboard distribution, using travel environments as a consumer acquisition and brand-building channel.
Ted Turner, founder of CNN, has died at the age of 87, closing a chapter in the evolution of global television news.
Jameson is activating its MLS partnership with a creator-led campaign featuring J Balvin and KidSuper ahead of a major football year.
Chess.com has surpassed 250 million users and is exploring ways to grow advertising beyond its current ~10% revenue contribution.
Supergoop is expanding distribution and cultural visibility through partnerships with Target and the PGA Tour, alongside a new media agency mandate.