TrucksUp has appointed actor Ajay Devgn as its brand ambassador, unveiling a new campaign titled 'Ab Apni Chalao' to strengthen awareness of its digital platform across India's commercial vehicle ecosystem. The integrated campaign will be rolled out across multiple markets, targeting truck owners, drivers, fleet operators, transporters and other logistics stakeholders.
The association reflects the growing use of celebrity endorsements by B2B and mobility-tech platforms as they seek to build trust while encouraging digital adoption among traditionally offline business communities.
Building a One-Stop Commercial Vehicle Platform
According to the company, the campaign positions TrucksUp as a comprehensive digital destination supporting the entire commercial vehicle ownership lifecycle. Beyond visibility, the initiative aims to expand the platform's footprint within India's fast-evolving logistics industry by offering technology-driven solutions tailored to transport businesses.
Commenting on the partnership, Sarthak Elwadhi, co-founder of TrucksUp, said Ajay Devgn's credibility and strong public connect align with the company's vision of empowering India's transport community through technology and trust. He added that the campaign is designed to deepen engagement with truck owners while reinforcing TrucksUp's position as a trusted platform for the sector.
A Celebrity-Led Push for Logistics Digitisation
As India's logistics sector undergoes rapid digital transformation, platforms are competing not just on technology but also on trust, accessibility and ecosystem integration. Brand-led communication is increasingly becoming a strategic lever to accelerate adoption beyond urban markets.
The Last Word
The next phase of logistics technology growth will depend less on product awareness and more on convincing India's transport community that digital platforms can simplify everyday business with reliability and trust.