Tata Play Binge Shots has expanded its short-form entertainment offering by integrating Klip, the micro-drama platform founded by filmmaker Vicky Bahri and producer-actor Harman Baweja. The addition brings nearly 60 original shows, 3,000+ episodes, and over 6,000 minutes of predominantly Hindi-language content spanning romance, drama, thriller, mystery, comedy and fantasy.
Klip Strengthens Tata Play Binge’s Content Portfolio
Popular titles include Dhundh, Tasveer, Mastermind, Ek Raat, Hadsa and Pi Girl. Klip also joins STAGE, Pocket Films, Bullet, BhaktiFlix and Vertigo TV within the Binge Shots ecosystem, while becoming accessible through the Tata Play Mobile App. As audience attention shifts toward mobile-first, bite-sized storytelling,
A Strategic Push into India’s Fast-Growing Short-Form Market
Klip plans to release around 15 new shows every month, with an upcoming slate featuring Aakhri Daawat, 72 Hours, The Situationship, Operation Trinetra, Kavach and Ishq Switch. The move further strengthens Tata Play Binge’s aggregated OTT model, which now hosts content from 35+ streaming partners, including Prime Video, JioHotstar, ZEE5, Apple TV, Lionsgate Play, FanCode and Discovery+ under a unified subscription and interface.
The Last Word
Tata Play’s investment in micro-dramas reflects a broader industry trend. For marketers and advertisers, expanding premium short-form libraries creates fresh opportunities for targeted brand integrations, higher engagement and contextual advertising in a rapidly evolving digital video ecosystem.