Your face. Your voice. Your terms. Sparkonomy has launched the Open Creator Graph, a public record where creators state how AI systems may use their identity.
Three former Google executives founded the platform. It pairs identity verification with AI consent preferences.
Three Levels of Consent
Creators claim their records through an existing Instagram, YouTube, TikTok or X account. They then set terms for their name, image, likeness, voice and other attributes.
Each attribute carries one of three settings: • Allowed: AI systems may use it. • Conditional: AI can represent the creator as they are. Deepfakes or voice cloning need permission. • Prohibited: no AI use.
Where no choice is made, the record reads 'unknown'.
One Million Records, Built for Machines
The graph holds one million creator records ready to be claimed. Setup is free. There is no minimum follower count.
Records are published in human-readable HTML. They also appear in JSON-LD, XML, TDMRep and plaintext. The goal is simple: make preferences easy for search engines and AI systems to find and read.
For brands and agencies, this matters. A clear consent signal can reduce legal risk when working with creator likeness in AI-led campaigns.
The Last Word
Consent is becoming infrastructure. Watch how many of the one million records get claimed, and whether AI developers honour the signals. If they do, creator permissions could become a standard checkpoint in influencer contracts and campaign approvals.