Sony LIV has significantly expanded its English-language movie catalogue by adding more than 150 titles from Sony Pictures Entertainment, strengthening its appeal for premium entertainment audiences.
The expanded library spans blockbuster franchises, award-winning dramas, action films, family favourites and cult classics, giving subscribers access to a wider range of globally recognised content.
The collection includes the Spider-Man franchise, Spider-Man: Into the Spider-Verse, Jumanji, The Pursuit of Happyness, Michael Jackson's This Is It, The Da Vinci Code, The Karate Kid (2010), 50 First Dates, My Best Friend's Wedding (1997), Charlie's Angels and Crouching Tiger, Hidden Dragon.
Content Libraries Drive Subscriber Value
As competition intensifies across the OTT ecosystem, platforms are increasingly relying on established intellectual property (IP) to deepen viewer engagement and improve subscriber retention. Globally recognised franchises deliver consistent consumption while reducing the discovery barrier for audiences already familiar with iconic titles.
For Sony LIV, the expanded catalogue enhances its premium positioning and complements its existing mix of sports, originals and regional programming, creating a broader entertainment proposition for diverse audience segments.
A Bigger Bet on Premium Content
A richer content library also strengthens Sony LIV's advertising proposition by attracting premium audiences and extending viewing time across genres. Established film franchises offer brands safer, high-engagement environments that support targeted advertising and sponsorship opportunities.
The Last Word
In the streaming era, scale is no longer defined by volume alone but by the strength of intellectual property. Platforms that combine exclusive originals with globally recognised film libraries will be better positioned to drive retention, monetisation and long-term competitive advantage.