New Zealand Cricket has named Hero VIDA as title sponsor of India’s upcoming tour of New Zealand. The 12-match series begins on 22 October 2026 and covers all three formats.
Hero VIDA will receive naming rights and prominent visibility across the tour. TCM Sports is managing the title sponsorship.
A 12-Match Platform for Hero VIDA
The company holds NZC’s exclusive naming rights and on-ground partnership from 2019 to 2031. The association also coincides with 100 years of sporting ties between India and New Zealand. The relationship traces back to 1926, when an Indian Army hockey team toured New Zealand.
The partnership gives Hero VIDA access to a high-attention international cricket property while connecting its brand with movement, ambition and progress.
Cricket Becomes an EV Brand-Building Platform
The timing also gives the EV brand a broader cultural narrative. The centenary celebration adds historical context to the sponsorship, while the tour creates a contemporary consumer touchpoint.
For marketers, the deal illustrates how sports sponsorships can extend beyond logo visibility. A 12-match property provides multiple opportunities for content, on-ground activations and audience engagement across the tour.
Looking ahead, long-term rights relationships such as TCM Sports’ 12-year association with NZC could give brands greater scope to build recurring platforms rather than campaign-by-campaign visibility.
The Last Word
Hero VIDA’s sponsorship shows how cricket properties can combine scale, cultural moments and sustained brand storytelling to build relevance beyond individual matches.