Godrej Industries Group has unveiled 'At Godrej Industries, we craft', a new corporate brand film that brings its recently introduced purpose and refreshed brand identity to life. Produced by Tiger Telly and directed by LoudMouth Film, the film was shot across the Group's offices, farms, factories and construction sites, capturing the scale and diversity of one of India's oldest business conglomerates.
The campaign follows the rollout of the Group's purpose statement, 'Crafting tomorrow since 1897', introduced earlier this year to unify its businesses under a common brand philosophy.
One Story, Multiple Businesses
The film showcases the people, operations and ideas driving Godrej Industries Group, spanning its businesses across consumer products, agriculture, real estate, financial services, chemicals and ventures. Rather than focusing on individual brands, the narrative positions the organisation itself as the protagonist, highlighting employees and everyday operations as the foundation of its long-standing legacy.
Commenting on the launch, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said the film transforms the Group's purpose into a visual narrative centred on the people, ideas and ambition that have connected its businesses for more than a century.
Bringing a 129-Year Legacy to Screen
As legacy conglomerates compete for talent, investors and consumers alike, corporate branding is becoming as strategically important as product marketing. Purpose-led storytelling now plays a critical role in shaping reputation, strengthening employer branding and creating consistency across diversified business portfolios.
The Last Word
In the era of stakeholder capitalism, the strongest corporate brands will be those that tell one compelling story across many businesses—making purpose their most valuable long-term asset.