AdTech company Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework, enabling brands to advertise on the platform's home screen and content discovery interface while keeping the streaming experience completely ad-free.
A New Advertising Layer Without Interrupting Content
Built specifically for Connected TV (CTV) environments, the technology leverages viewing intent, session depth and discovery behaviour to deliver contextually relevant ad placements before content consumption begins. The solution will be deployed across STAGE's regional language offerings, including Haryanvi, Rajasthani, Bhojpuri, Gujarati, Marathi, Bengali and Hindi. The partnership reflects the evolution of OTT monetisation beyond traditional video advertising.
Balancing User Experience with Smarter Brand Visibility
According to Vinay Singhal, CEO and Co-founder of STAGE, the partnership creates a new monetisation opportunity within the content discovery journey without disrupting viewer engagement. By shifting advertising from mid-roll interruptions to discovery-led placements, STAGE aims to preserve its premium viewing experience while offering advertisers high-visibility inventory that aligns with user intent. The collaboration also strengthens the platform's appeal among brands looking to engage India's rapidly growing regional-language digital audiences.
The Last Word
As CTV adoption accelerates, discovery-first advertising models are expected to gain traction by delivering stronger user experiences alongside measurable brand visibility, making intent-based placements a key growth driver for premium streaming platforms and advertisers alike.