Flipkart Ads has introduced Saarthi, a new Ads Partner Program designed to make digital advertising more accessible through AI-powered campaign management and expert agency support—available to sellers at no additional cost.
AI Tools and Expert Agencies Power Smarter Campaigns
The initiative combines an AI-enabled campaign dashboard with a network of certified agency partners, enabling sellers to choose self-service, managed services, or a hybrid approach based on business maturity and advertising goals.To strengthen implementation, agencies including Accenture and Dentsu were integrated into Flipkart’s advertising ecosystem during 2025, providing services such as campaign audits, budget and bidding optimization, product-level ROAS analysis, advanced analytics, and platform best practices.
Unified Insights for Better Campaign Performance
Developed with AtTheRate.ai, Saarthi’s dashboard consolidates campaign and business metrics into a single interface. Key capabilities include product-level performance tracking, automated alerts, custom campaign rules, ad scheduling, and conversational AI that identifies underperforming campaigns while recommending optimization opportunities. Sellers retain full control over campaign execution.
Saarthi reflects the growing shift toward AI-assisted retail media, where intelligent automation complements human expertise.
The Last Word
By combining predictive insights with agency-led execution, Flipkart is lowering advertising complexity for sellers while positioning its retail media platform for scalable, data-driven growth as AI becomes central to commerce marketing.