FanCode has been named the exclusive digital streaming partner in India for the sixth edition of the Lanka Premier League (LPL), extending its portfolio of international cricket properties. The tournament will run from July 17 to August 8, 2026, with all matches available to Indian audiences through the platform.
The partnership ensures comprehensive live coverage of Sri Lanka's flagship franchise T20 competition, offering cricket fans access to another premium tournament during an increasingly competitive sports streaming calendar.
Expanding the Sports Streaming Playbook
For FanCode, the deal reinforces its strategy of building a diversified sports content library beyond marquee global events. As digital sports consumption continues to rise, securing rights to regional and international leagues enables platforms to maintain year-round audience engagement while attracting dedicated fan communities.
The agreement also reflects the growing commercial value of cricket rights outside the major bilateral series and global tournaments. Secondary leagues are increasingly becoming important assets for streaming platforms seeking subscriber growth, higher engagement and expanded advertising inventory.
Digital-first Tournaments Gather Audience Attention
For brands, the LPL provides another opportunity to reach India's cricket audience during a packed sporting calendar. Digital-first tournaments offer targeted advertising, interactive formats and measurable audience insights, making them attractive for advertisers looking beyond traditional television broadcasts.
As rights competition intensifies, platforms with diverse cricket portfolios are likely to strengthen both user retention and monetisation opportunities through subscriptions, sponsorships and digital advertising.
The Last Word
The FanCode–LPL partnership highlights how the future of sports streaming will be shaped not only by blockbuster rights but also by strategically curated tournament ecosystems. Platforms that consistently deliver year-round cricket inventory will be better positioned to build loyal audiences, maximise engagement and create sustained commercial value beyond marquee events.