Rebel Foods-owned wrap brand Faasos has entered airport retail with the launch of its first outlet at Chhatrapati Shivaji Maharaj International Airport (CSMIA), Terminal 2, near Gate 45 in Mumbai. The move marks the brand's expansion beyond its digitally led delivery-first model into one of India's busiest travel hubs.
The outlet serves Faasos' portfolio of classic and signature wraps, burger wraps, shawarmas, sides and beverages, catering to passengers seeking convenient meal options before boarding or during transit.
A New Consumer Touchpoint
Commenting on the launch, Ankush Grover, co-founder and global CEO, Rebel Foods, said the airport store reflects the brand's ambition to become part of travellers' journeys by combining convenience with its signature flavours. The outlet is designed to serve consumers looking for quick, portable meals without compromising on variety.
For Rebel Foods, the airport presence is strategically significant. While the company has built its business around cloud kitchens and online ordering, physical outlets in premium transit locations create new opportunities for brand visibility, impulse purchases and first-time customer acquisition.
Beyond Delivery
India's airport ecosystem is rapidly evolving into a high-value retail and dining destination, with increasing passenger traffic driving demand for grab-and-go food formats. For digital-first brands, airports offer a chance to complement delivery with experiential, offline engagement while strengthening omnichannel brand recall.
The Last Word
As consumer journeys become increasingly omnichannel, the strongest food brands will be those that meet customers wherever demand arises—at home, on the road and now, at the boarding gate.