Eureka Forbes has unveiled a new campaign, 'Ghar Ka New Favourite', to promote its Forbes SmartClean robotic vacuum cleaner, with actor Shraddha Kapoor fronting the initiative. The campaign positions robotic cleaning as a practical, hands-free solution for modern Indian households where busy routines leave limited time for daily chores.
AI Takes Centre Stage in Home Cleaning
The campaign film showcases the product's AI-powered navigation, obstacle detection and self-maintenance capabilities, presenting SmartClean as an intelligent device designed to clean around furniture, family members and everyday household activity with minimal human intervention.
Betting on India's Smart Home Evolution
Commenting on the launch, Anurag Kumar, Chief Growth Officer, Eureka Forbes, said Indian homes are becoming increasingly dynamic, driving demand for smart technologies that adapt to changing lifestyles rather than requiring constant user effort. He added that the campaign reinforces the brand's commitment to intelligent home solutions that simplify everyday living while giving families more time for meaningful activities.
The campaign reflects a broader shift in the home appliances category, where artificial intelligence is increasingly becoming a core consumer proposition rather than a premium add-on. As smart home adoption grows across urban India, brands are moving beyond functional messaging to position connected devices as lifestyle enablers that blend convenience with automation.
The Last Word
The next battleground in home appliances will not be cleaning performance alone. Brands that successfully combine AI, trust and everyday relevance are likely to define India's emerging smart home ecosystem.