ETNOW Swadesh, the Hindi business news channel from the The Times Group, has unveiled a revamped weekday programming line-up effective July 6. The refreshed schedule introduces three new market-focused shows alongside a dedicated prime-time personal finance segment, "Your Daily Wealth Hour," reflecting the network's renewed focus on investor education and financial decision-making.
Expanding Market and Wealth Coverage
The new line-up is designed to deliver sharper coverage of stock markets, business developments and personal finance at a time when retail investor participation continues to reshape India's financial ecosystem. Alongside real-time market analysis, the prime-time wealth block aims to simplify investing, savings and wealth creation for Hindi-speaking audiences, an increasingly influential segment in India's financial landscape.
The move also strengthens ETNOW Swadesh's positioning as a destination for viewers seeking actionable business news in their preferred language rather than relying solely on English-language financial media.
A Strategic Audience Play
Business news broadcasters are increasingly differentiating themselves through specialised programming rather than rolling news formats. As financial literacy expands beyond metro cities, regional-language business content is emerging as a key battleground for audience growth and advertiser interest, particularly across banking, fintech, insurance and investment categories.
The Last Word
The future of business broadcasting in India will be won not just through faster market updates but by making financial knowledge more accessible. ETNOW Swadesh's programming refresh signals that Hindi is becoming a strategic growth language for both investor engagement and premium financial advertising.