Mathrubhumi's Onam campaign blends Kerala's cultural traditions with integrated media, demonstrating how print, TV, digital and radio can deliver unified festive brand impact.
Zee has sold over 95% of its premium FIFA World Cup 2026 advertising inventory, highlighting rising advertiser confidence in football and India's evolving sports media landscape.
JioStar is embedding OpenAI-powered conversational AI into JioHotstar, aiming to reduce scroll fatigue, personalise discovery and unlock commerce opportunities within streaming experiences.
VETO has added 28 live channels, expanding its portfolio beyond 55 channels across 12 languages to strengthen its regional-first connected TV proposition.
Jio Haptik has launched SOLO, an AI-native platform designed to help India's solopreneurs automate marketing, sales and customer support at scale.
Reliance Broadcast Network is consolidating radio, digital, experiential and out-of-home assets into ONE BIG WORLD, targeting deeper audience engagement and integrated advertising opportunities at scale.
ETNOW Swadesh introduces a refreshed weekday schedule with three new market shows and a dedicated personal finance prime-time block to deepen Hindi business news engagement.
POGO and Cartoon Network partner with Dhamaal 4, extending the film's promotional reach to younger audiences through a family-focused entertainment strategy.
Air India Express has launched a six-episode documentary series spotlighting Northeast India, using long-form storytelling to strengthen cultural engagement and destination brand appeal.
Hakuhodo is set to acquire a majority stake in Auburn Digital Solutions, expanding its footprint in India's digital, data and performance marketing ecosystem.