Mobile learning platform Duolingo has launched its new “Learn English from Punjabi” literacy course, extending English language education to Punjabi speakers in India and across global diaspora communities. Spoken by more than 100 million people worldwide, Punjabi ranks among the world's most widely spoken languages, with strong populations across India, Canada, the United Kingdom, the United States, and Australia.
Expanding Language Access for Over 100 Million Punjabi Speakers
Built in the Gurumukhi script, the course enables native Punjabi speakers to begin learning English in their own language, improving access to education, employment opportunities, and international communication. The initiative reflects Duolingo’s continued focus on reducing language barriers through localized, technology-driven learning experiences.
Regional language innovation is emerging as a competitive differentiator that can drive higher engagement, accelerate adoption, and unlock long-term growth across multilingual markets.
Regional Localisation Becomes a Key Growth Lever
Conceptualised by Talented & Calm Kaam, the campaign marks Duolingo’s second regional language course for North India, following Hindi. Punjabi now joins the platform’s expanding portfolio of Indian language offerings, including Hindi, Bengali, Telugu, and Tamil, reinforcing the company’s localisation strategy in one of the world’s fastest-growing digital learning markets.
The Last Word
Duolingo’s latest launch highlights a broader shift toward vernacular-first digital education. As brands increasingly localise products for culturally diverse audiences.