Croma has rolled out its latest integrated campaign, ‘Ghar Banta Hai Croma Se’, spotlighting the role consumer electronics and home appliances play in shaping everyday life. The campaign follows a young couple through three digital films, capturing how technology quietly becomes part of key milestones—from setting up a first home to creating lasting family memories.
Omnichannel Rollout with Experiential Retail
The campaign will be amplified across digital platforms, OTT and social media, supported by on-ground activations to drive engagement beyond screens. As part of the initiative, select Croma stores will feature washing-machine-inspired installations, creating immersive touchpoints that bridge storytelling with retail.
To complement the campaign, the retailer has also introduced special offers and curated product bundles, simplifying purchase decisions for consumers furnishing or upgrading their homes.
New Brand Narrative Celebrates the Journey of Building a Home
Instead of focusing solely on product features, the campaign positions appliances as enablers of meaningful experiences, reinforcing Croma’s emotional connect with modern Indian households.
Commenting on the launch, Amit Agarwal, Chief Marketing Officer, Croma, said the brand’s 20-year journey has allowed it to become part of millions of Indian households, where technology continues to shape everyday family moments and celebrations. By blending storytelling with omnichannel engagement.
The Last Word
As consumer electronics retail becomes increasingly experience-driven, Croma is shifting the conversation from product specifications to emotional relevance. The brand is strengthening long-term consumer affinity while positioning itself as a trusted partner in India's evolving home and lifestyle ecosystem.