Value fashion and lifestyle retailer Baazar Kolkata has appointed Bollywood actor Kartik Aaryan as its brand ambassador, marking a strategic milestone as the company celebrates 25 years in business and expands its footprint to 250 stores across 13 states. The move reflects Baazar Retail’s ambition to strengthen its national presence beyond its traditional eastern India stronghold while accelerating brand visibility across metro, tier-II, tier-III and emerging markets.
Celebrity Connect to Fuel Aspirational Retail
Announcing the partnership, Kartik Aaryan said the retailer has earned consumer trust by making quality fashion and lifestyle products affordable and accessible. He added that Baazar Kolkata’s transformation from a regional retailer into a growing national value retail chain makes it an inspiring growth story, and expressed enthusiasm about connecting with customers across India.
Brand Strategy Anchored in Accessibility
Abhishek Khemka, Director & CEO of Baazar Retail, said the partnership aligns with the company's belief that quality fashion should be accessible to everyone. According to Khemka, Aaryan’s confident, relatable and aspirational image reflects the changing mindset of the retailer’s expanding customer base and complements its long-term growth strategy.
The Last Word
With 250 outlets, operations spanning 13 states and a high-recall celebrity face, Baazar Kolkata is positioning itself to compete more aggressively in India's organised value retail market. The appointment signals a shift from regional dominance to national brand-building, where customer aspiration, affordability and deeper market penetration are expected to drive the retailer's next phase of expansion.