The EPIC Company, formerly IN10 Media Network, has acquired GenAI-native storytelling studio The Dosa Studios as it expands its generative AI capabilities across content and production.
GenAI talent moves into EPIC AI Lab
As part of the transition, The Dosa Studios co-founders Anwar Khan and Annanyaa Nautiyal, along with key members of its GenAI team, will join EPIC AI Lab, the company’s co-creation space focused on generative AI-led storytelling.
Nautiyal becomes executive vice president, business development, EPIC AI Lab, while Khan takes charge as executive vice president, GenAI operations. The strategic opportunity lies in shortening production cycles while enabling greater experimentation across formats and platforms. As generative tools mature, ownership of proprietary workflows and specialist teams could become as important as access to the technology itself.
From AI experiments to production infrastructure
The Dosa Studios has operated at the intersection of design, storytelling and generative AI, building AI-assisted production capabilities and generative workflows. Its integration gives The EPIC Company additional expertise to develop and scale GenAI-led content formats.
For marketers and media businesses, the move signals a broader shift: AI is moving beyond isolated creative experiments towards structured production systems, where workflows, talent and technology are integrated into content operations.
The Last Word
The next competitive edge in GenAI-led media may not be the tool brands use, but the production ecosystem they build around it.