Opinion
Ad this week: How Brands Are using micro-dramas for storytelling
Brands are ditching the 30-second spot for serialised, scroll-stopping micro narratives — and the audience is hooked.
Brands are ditching the 30-second spot for serialised, scroll-stopping micro narratives — and the audience is hooked.
JioStar has overtaken Google and Meta in gross revenues, clocking ₹36,248 crore in FY26. Powered by 500M users, cricket, CTV, and AI, India's media giant is rewriting who controls the advertising future.
AI agents are no longer assisting media planners — they're replacing their workflows. From autonomous programmatic buys to real-time optimisation, the $7.8B agentic AI market is rewriting every rule of media planning and buying.
IPL 2026’s rising stars aren’t A-listers yet, but brands are placing early bets. In a race where being first defines winners, backing emerging talent now is a savvy, high-return move.
India's influencer marketing industry crossed Rs 3,600 crore in 2024, driven by 80M+ digital creators and a mobile-first population.
In India’s culturally layered and emotionally driven marketplace, brands are applying nostalgia-led storytelling to purpose-driven narratives, emotional appeal as a powerful repositioning lever.
In just two months, IPL 2026 will account for an estimated 15–20% of India's entire annual outdoor advertising revenue. What began in 2008 as a $1.1 billion cricket experiment has become an $18.5 billion media civilisation.
India's second-biggest festive window is chronically underinvested. The brands that show up — really show up — earn loyalty that outlasts the season.