IPL Has Hijacked Indian Advertising This Week — And There's No Escaping It

In just two months, IPL 2026 will account for an estimated 15–20% of India's entire annual outdoor advertising revenue. What began in 2008 as a $1.1 billion cricket experiment has become an $18.5 billion media civilisation.

Eid and the brand that dares

India's second-biggest festive window is chronically underinvested. The brands that show up — really show up — earn loyalty that outlasts the season.