Opinion
Ad this week: India's Ad Market Has Algorithms as its New Architect
AI is rewriting India's ad rulebook and is no longer resting on digital format alone.
AI is rewriting India's ad rulebook and is no longer resting on digital format alone.
Modi gifted Melody to Meloni. 100 million views. Sold out on Blinkit and Zepto. Ad spend: zero. Inside Parle's media strategy — the channels, the gaps, the competition, and why Rs 50 crore beat Rs 300 crore.
Forget chocolate. The real FMCG war is happening in the ₹1 candy jar on your kirana counter. Inside India's ₹5,200 crore sugar confectionery market — hard-boiled candy, jellies, gums, eclairs, and soft mints — the five categories that feed a billion impulse purchases a day.
As streaming merges globally, brands go episodic.
Brands are ditching the 30-second spot for serialised, scroll-stopping micro narratives — and the audience is hooked.
JioStar has overtaken Google and Meta in gross revenues, clocking ₹36,248 crore in FY26. Powered by 500M users, cricket, CTV, and AI, India's media giant is rewriting who controls the advertising future.
AI agents are no longer assisting media planners — they're replacing their workflows. From autonomous programmatic buys to real-time optimisation, the $7.8B agentic AI market is rewriting every rule of media planning and buying.
IPL 2026’s rising stars aren’t A-listers yet, but brands are placing early bets. In a race where being first defines winners, backing emerging talent now is a savvy, high-return move.
India's influencer marketing industry crossed Rs 3,600 crore in 2024, driven by 80M+ digital creators and a mobile-first population.
In India’s culturally layered and emotionally driven marketplace, brands are applying nostalgia-led storytelling to purpose-driven narratives, emotional appeal as a powerful repositioning lever.