Air India Express has launched a six-episode documentary series spotlighting Northeast India, using long-form storytelling to strengthen cultural engagement and destination brand appeal.
Hakuhodo is set to acquire a majority stake in Auburn Digital Solutions, expanding its footprint in India's digital, data and performance marketing ecosystem.
MoEngage has acquired AI infrastructure company Aampe to strengthen its predictive and autonomous customer engagement capabilities.
A past Levi’s campaign transformed FIFA’s restrictions on visible branding into a creative device, demonstrating how brands can generate attention despite sponsorship limitations.
Zepto is reportedly seeking to raise up to $837 million through an initial public offering, marking a significant step in the evolution of India’s quick commerce sector.
JioHotstar says the ICC Men’s T20 World Cup 2026 final delivered 72.5 million peak concurrent streams, while the platform reached 451 million average monthly active users.
Loudest.in has introduced a ‘40 Under 40’ initiative to recognise emerging professionals shaping India's music industry
Forget chocolate. The real FMCG war is happening in the ₹1 candy jar on your kirana counter. Inside India's ₹5,200 crore sugar confectionery market — hard-boiled candy, jellies, gums, eclairs, and soft mints — the five categories that feed a billion impulse purchases a day.
JioStar is emerging as a significant contender in India’s advertising ecosystem, aiming to compete with Google and Meta on revenue scale.
WARC’s 2026 Effective 100 ranking places Unilever at No.1 among advertisers, Omnicom as the top network, and a Dove campaign as the most effective globally.