adidas has unveiled Originals Sport, merging its iconic Originals aesthetic with performance technology to capture the growing demand for style-led women's training apparel.
Rihanna and A$AP Rocky reunite for Fenty Skin's latest campaign, using humour and celebrity chemistry to spotlight new skincare launches through entertainment-led storytelling.
Lenovo powered 6 billion screens at the World Cup. Built the AI that called the offsides. Gave every team — from Brazil to New Zealand — the same analytical brain. And almost nobody knew it was them. That's not a failure of marketing. It might be the whole point.
No police complaint. No court case. One brand paid ₹8,300 crore to own the World Cup. Another paid zero. Guess which one won.
OpenAI launches GPT-Live voice models globally, introducing faster, more natural conversations and multimodal capabilities that could redefine consumer interactions across digital platforms.
LiveRamp has launched its first major brand campaign on Netflix while seeking to reassure advertisers that its data infrastructure business will remain independent despite its proposed acquisition by Publicis.
Hyundai used its Atlas humanoid robot in a FIFA Club World Cup halftime activation, signalling a broader shift towards technology-led brand storytelling at global sporting events.
Spotify has launched a campaign for Reserved, positioning its premium concert access service around reducing the extreme efforts fans often make to secure live event tickets.
Major League Baseball is increasing its focus on creator partnerships as part of a broader effort to attract younger fans and make the sport more relevant across digital platforms.
Omnicom Media Group is expected to take over Adidas’ global media account, covering an estimated annual media investment of US$512 million.