Global
McCormick partners with Paris Hilton to build millennial-focused seasoning line via content-led commerce
McCormick is co-creating a seasoning range with Paris Hilton, backed by a digital-first cooking content series.
McCormick is co-creating a seasoning range with Paris Hilton, backed by a digital-first cooking content series.
Valvoline’s FIFA World Cup 2026 campaign focuses on fans’ journeys to the game, positioning engine care as integral to the matchday experience.
Dollar Shave Club has launched its first women-focused range, rejecting gendered design tropes to reposition within a broader grooming market.
YouTube has introduced Gemini-powered creator-brand matching, aiming to internalise influencer discovery and partnerships.
Sprite is expanding its global marketing platform rooted in street culture across music, basketball, experiences and product innovation to better engage Gen Z audiences.
Nespresso has signed Dua Lipa as a global ambassador alongside George Clooney to broaden its appeal with younger consumers.
Glenfiddich’s long-term design discipline has helped it build and maintain leadership in the global single-malt category.
Beats and Nike have launched a co-branded edition of the Powerbeats Pro 2 earbuds, combining fitness utility with streetwear positioning.