ESPN and Flowcode are introducing an interactive fan engagement platform that will connect live sports broadcasts with digital experiences starting August.
Amazon is expanding Alexa’s capabilities by allowing consumers to complete transactions directly with third-party brands such as Ticketmaster and Papa John’s.
Albertsons has enabled brands to buy advertising placements within its AI-powered shopping assistant through a new partnership with Criteo.
Instacart is testing three advertising formats for its AI-powered shopping assistant as it explores how brands can influence consumer decisions inside conversational commerce.
iHeartMedia has launched AudioGraph, a new advertising suite designed to bring digital-style targeting, planning and measurement capabilities to traditional broadcast radio.
Penske Media has acquired the remaining Vox Media brands and grouped them into a new PMX division, expanding its portfolio of media, content and events properties.
StackAdapt has eliminated minimum spend requirements for ChatGPT advertising campaigns, widening advertiser access to OpenAI’s growing ad inventory.
Shopify is positioning itself as an AI-powered marketing partner for merchants while extending advertising capabilities to platforms including ChatGPT and Microsoft.
Home Depot and Behr are leveraging their longstanding partnership through FIFA World Cup sponsorship activations, demonstrating how brands can maximise value from shared marketing investments.
Verizon has revived Austin Powers villain Dr. Evil in a new campaign aimed at highlighting the complexity of competing mobile phone plans.