Haldiram's "Acche Din" teaser campaign in Uttar Pradesh uses curiosity-driven outdoor advertising to build anticipation, highlighting the enduring power of minimalism and strategic brand storytelling.
Broadway's new SoCheers-crafted campaign uses digital-first storytelling to strengthen consumer engagement, demonstrating how creative relevance is becoming a key differentiator in FMCG marketing.
BIBA has introduced BIBA NXT, a youth-focused fashion line targeting Gen Z consumers, with the company projecting a 3–5% contribution to total sales.
Scaler’s latest campaign featuring comedian Biswa Kalyan Rath highlights the risks of overreliance on AI while positioning professional upskilling as a human advantage.
Indian Motorcycle has launched a campaign targeting rival Harley-Davidson, adding fuel to an increasingly visible brand and culture battle within the premium motorcycle category.
YouTube has removed the ability to add shopping product tags within Community Posts, reducing one of the platform's commerce integration features for creators.
LinkedIn has introduced audience reach breakdowns within creator analytics, giving users deeper visibility into who is engaging with their content.
FlixBus India has launched a new campaign focused on travel safety and passenger trust as competition intensifies in the intercity mobility market.
Mother Dairy has launched a campaign highlighting its transition to degradable milk pouches as part of its sustainability efforts.
SONY MAX partnered with MOMS Outdoor to promote its new show Laalo through a moving autorickshaw activation across Mumbai.