IPL 2026 Advertising Rates: What Brands Are Actually Paying This Season

IPL 2026 ad rates on JioCinema and Star Sports have risen 18-22% year on year, with a 10-second spot on JioCinema's live stream now commanding between ₹80,000 and ₹1,20,000 depending on match and daypart.

T10 Sports and EM Sports become Gujarat IPL Team Sponsors — What It Signals About Cricket's Mid-Tier Sponsorship Market

Gujarat Titans have added T10 Sports and EM Sports to their IPL 2026 sponsor roster, reflecting the growing appetite of sports marketing agencies to own visible real estate on IPL franchises.

Dolly Chaiwala, KFC's CarryMinati, and the year influencer marketing rewrote India's brand playbook

From Starbucks appointing a roadside tea vendor to CarryMinati co-creating a KFC menu item, 2025's influencer campaigns blurred every line between endorsement and culture.