Campaigns
Punjab Kings Extend Jio and Kent RO Deals, Signalling Continuity in IPL Sponsorship Strategy
Punjab Kings have renewed sponsorship partnerships with Jio and Kent RO ahead of IPL 2026.
Punjab Kings have renewed sponsorship partnerships with Jio and Kent RO ahead of IPL 2026.
Skoda Auto India has partnered with BBH India to launch an integrated campaign spanning multiple media touchpoints
India’s sports economy has surpassed $2 billion in 2025, led by cricket’s media dominance and rising commercial investments.
IPL 2026 is witnessing a 20–30% YoY increase in ad spends, alongside a more structured and performance-led media approach.
Hyundai Motor India’s latest campaign for the Verna shifts focus to younger buyers, positioning them as decisive, aspirational consumers in the mid-size sedan segment.
Kinetic EV’s latest digital campaign leverages cultural nostalgia to reframe its identity for a younger, online audience.
UNIQLO has partnered with Jasprit Bumrah for its India campaign, aligning with a performance-first positioning.
Asian Paints' new campaign created by Ogilvy marks a significant shift in strategy, focusing on the functional benefits of its waterproofing range rather than just aesthetics. The brand aims to position itself as a trusted solution provider, rather than just a paint company.
For World Sleep Day 2026, Wakefit ditched the wellness jargon and recruited the one sleep authority that has never failed — Indian mothers and their legendary bedtime threats.
JK Lakshmi Cement has renewed its principal sponsorship with Rajasthan Royals for IPL 2026, extending one of Indian cricket's longest-running franchise-brand partnerships into its eighth consecutive season.