Campaigns
Nicobar Reframes Sports Storytelling With ‘Off the Turf’
Nicobar’s ‘Off the Turf’ showcases 19 Indian women’s hockey players beyond sport, blending lifestyle, authenticity and storytelling to create a more human brand narrative.
Nicobar’s ‘Off the Turf’ showcases 19 Indian women’s hockey players beyond sport, blending lifestyle, authenticity and storytelling to create a more human brand narrative.
Parle Monaco amplifies ‘Sada Salty Raho’ with a music-led anthem featuring Orry, Chaar Diwari and The Siege, strengthening its youth-first cultural positioning through creators.
Victorinox appoints Abhay Deol for its watch portfolio, leveraging festive storytelling and Swiss craftsmanship to strengthen premium positioning and gifting appeal in India.
D’Decor’s new campaign with Kartik Aaryan and Ananya Panday positions bedding as a tool for self-expression, blending comfort, design and lifestyle storytelling.
Star Health reimagines outdoor advertising by using billboard backs to showcase trust, pairing creative storytelling with claim data to reinforce its support-led brand promise.
Stovekraft’s Pigeon blends Onam traditions with curated kitchen combos, using regional storytelling and festive value offerings to drive seasonal demand and consumer engagement.
Google's Pixel 11 campaign stars Shubman Gill, using Gemini to transform a free day in France into an AI-powered cricket discovery, highlighting contextual intelligence.
Indriya has named Krithi Shetty as its southern brand ambassador, launching a Varalakshmi campaign that blends regional storytelling, heritage jewellery and festive consumer engagement.
Blissclub enters denim with Zenims, using three years of product development to challenge discomfort-led category conventions and extend its comfort proposition into everyday fashion.
FRIENDS is becoming a durable nostalgia asset for Indian brands, with Miraggio using the sitcom’s cross-generational appeal to build fashion relevance beyond merchandise.