Campaigns
TechnoSport Bets on ‘Real Movement’ Positioning to Expand Beyond Performance Niche into Mass Market
TechnoSport has launched its ‘real movement’ campaign to broaden appeal and drive growth in India’s mass activewear segment.
TechnoSport has launched its ‘real movement’ campaign to broaden appeal and drive growth in India’s mass activewear segment.
IPL is seeing a shift from pure media buying to deeper, platform-led brand integrations as sponsor categories and expectations change.
A deep-dive into what this affordable housing lender is building — and where the strategy holds, and where it leaks.
JioStar’s IPL 2026 campaign uses hyper-local content and targeting to deepen regional engagement across India’s fragmented media landscape.
Delhi Capitals have added FREEMANS and Kingfisher as sponsors, strengthening their commercial portfolio for IPL 2026.
Over 18 seasons, IPL has scaled into a ₹1.65 lakh crore ecosystem, driven by compounding media rights deals and steady expansion in advertising and sponsorship revenues.
Gujarat Titans have onboarded 37 sponsors for IPL 2026, including Dream11, Jio, BKT and Rayzon Solar, signalling growing depth in franchise monetisation.
JioStar has secured a robust set of sponsors at the start of IPL 2026, indicating sustained advertiser demand for cricket-led reach.
Kellanova is backing Pringles in India with its first large-scale mass media campaign to drive reach beyond urban premium consumers.
The absence of real money gaming advertisers is reshaping IPL 2026’s ad landscape, with traditional sectors stepping in to absorb premium inventory