Campaigns
OpenAI’s Campaign Blends Meme Culture with Workplace
OpenAI’s latest ChatGPT Work campaign with Abhay Verma uses meme culture and workplace urgency to position AI as a practical productivity partner for professionals.
OpenAI’s latest ChatGPT Work campaign with Abhay Verma uses meme culture and workplace urgency to position AI as a practical productivity partner for professionals.
Cellecor Gadgets takes its festive push beyond advertising with a locally rooted campaign, combining mass media, regional content and on-ground activations to deepen reach.
Foxtale’s latest Shah Rukh Khan campaign champions its ‘Surface to Source’ skincare philosophy, blending education, celebrity influence, and science-led storytelling to strengthen consumer trust.
PUMA India’s Meditation in Motion campaign merges mindfulness with endurance, showcasing how culturally rooted storytelling can strengthen emotional engagement and modern sports branding.
HDFC Bank and Kinnect use seven-episode comedy, OTT entertainment and outdoor media to reframe cyber fraud awareness through behavioural storytelling and memorable consumer engagement.
LAVA enters the UK with a creator-led AGNI 4N campaign, using humour, local influencers and relatable storytelling to build awareness and consumer engagement authentically.
Lauritz Knudsen's 'Partner Hai Na' campaign transforms electrical infrastructure into an emotional brand story, positioning dependable home solutions as trusted partners for modern homeowners.
Levi’s launches ‘Many Ways, One Original’ with Alia Bhatt, celebrating individuality through storytelling, versatile fashion and an emotionally driven brand narrative.
Gulf Pride launches its ‘Kuch Behad Kar’ platform with MS Dhoni, celebrating limitless ambition while strengthening its connect with India’s new-generation motorcycle riders.
Jhamtani appoints Ranveer Singh as brand ambassador, strengthening its growth strategy by blending celebrity influence with a legacy built on trust and quality.