Nestasia's Raksha Bandhan campaign uses humour and creator collaborations to transform festive gifting into an emotionally relatable story that extends beyond product merchandising.
Fevicol MR launches Spider-Man-inspired limited-edition packs, blending pop culture, craft learning and digital engagement to strengthen connections with young consumers nationwide.
Licious spotlights Tamil household cooking rituals in its latest Chennai campaign, using local storytelling to strengthen relevance, trust and premium positioning in fresh meat retail.
Snapchat partners with Samsung India, activating 60 Gen Z creators to drive authentic storytelling and localised content for the launch of Galaxy foldables.
mPokket has named Naveen Polishetty as brand ambassador, launching a regional campaign targeting young borrowers across Andhra Pradesh and Telangana through digital-first storytelling.
RedTaxi, unveils new campaign unifying its cab, auto and bike services under a single brand message rooted in Tamil culture.
Mia by Tanishq has rolled out 'Bling on Wheels' across Delhi NCR, using a mobile outdoor activation to extend its Big Bling Fest beyond stores.
POND'S revives its iconic 'Googly Woogly Wooksh' tagline with Sara Arjun, blending nostalgia and modern skincare to reconnect with legacy audiences and Gen Z.
Regal Jewellers enters Tamil Nadu with Vijay Sethupathi and Simran, pairing celebrity influence with a manufacturer-direct pricing proposition to strengthen regional market relevance.
Spykar spotlights seven women's denim silhouettes through 'A Fit For Every You', reinforcing inclusivity, versatility and category-led segmentation in India's evolving fashion market.