Blissclub enters denim with Zenims, using three years of product development to challenge discomfort-led category conventions and extend its comfort proposition into everyday fashion.
FRIENDS is becoming a durable nostalgia asset for Indian brands, with Miraggio using the sitcom’s cross-generational appeal to build fashion relevance beyond merchandise.
Dhan’s Dhan Ki Bhasha campaign transforms financial conversations into cultural storytelling, using insights from 50,000 interactions across 15 states to deepen consumer connect.
Cuticura marks 25 years in India with a Kerala-first campaign featuring Priya Prakash Varrier, blending regional relevance, product innovation and youth-focused branding.
CaratLane’s Kaashika campaign blends Kashi’s cultural heritage with cinematic storytelling, signalling how regional narratives are becoming powerful drivers of premium jewellery branding.
Nothing's latest campaign pairs Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut to position originality, conviction and creative independence as its defining brand values.
Crocs' latest Echo II campaign brings together creators across music, dance and street art, reinforcing self-expression as the brand's core marketing proposition in India.
Birla Opus Paints' Onam campaign shifts focus from products to people, using Kerala's Pookalam tradition to celebrate shared spaces, culture and community connections.
Tanishq’s latest campaign with Ananya Panday positions natural diamond jewellery for everyday wear, shifting the narrative from occasion-led purchases to daily self-expression.
Swiggy's Noice campaign turns a simple phonetic pun into a memorable brand device, reinforcing quick-commerce's growing focus on distinctive private-label storytelling.