Star Health Puts Claims Support at the Centre of Its Brand Promise
Star Health’s latest campaign turns claims support into a brand proof point, combining real-world data, regional languages and family stories around medical emergencies.
Star Health’s latest campaign turns claims support into a brand proof point, combining real-world data, regional languages and family stories around medical emergencies.
Liberty Shoes’ AW26 campaign turns familiar games into a metaphor for individuality, while footwear technology strengthens its promise of comfort and performance.
adidas’ “You Got This” campaign brings India’s sporting voices together, using local languages and athlete stories to turn national support into a powerful brand message.
Hershey’s India uses humour, Hinglish and everyday chaos to position chocolate as a small but meaningful source of comfort in difficult moments.
Taneira’s Durga Pujo campaign uses the saree to explore how mothers and daughters pass traditions, rituals and cultural knowledge across generations.
BabyOrgano’s first brand film examines shared parenting through a working mother’s return and a father’s growing role in everyday childcare responsibilities.
Jockey marks 150 years globally with a new India campaign that spotlights continuous innovation, portfolio expansion and changing consumer needs.
Asian Footwears has secured naming rights for three New Delhi Railway Station platforms, putting Mahendra Singh Dhoni-led branding before millions of commuters daily.
Bajaj Pulsar revisits its iconic 2001 launch campaign with the original nurses, nostalgia and the new Pulsar 150 to mark 25 years.
Complan brings its long-running ‘Complan Boy’ property into a new era with Vaibhav Sooryavanshi, linking nutrition with ambition, preparation and family support.