Asian Paints and Ogilvy address waterproofing pain points with a new consumer education push

Asian Paints' new campaign created by Ogilvy marks a significant shift in strategy, focusing on the functional benefits of its waterproofing range rather than just aesthetics. The brand aims to position itself as a trusted solution provider, rather than just a paint company.

Wakefit Just Hired Indian Mothers to Fix India's Sleep Crisis — And It's the Brand's Smartest Move in a Decade

For World Sleep Day 2026, Wakefit ditched the wellness jargon and recruited the one sleep authority that has never failed — Indian mothers and their legendary bedtime threats.

JK Lakshmi Cement Doubles Down on Rajasthan Royals — What Eight Years of Cricket Sponsorship Actually Buys a Brand

JK Lakshmi Cement has renewed its principal sponsorship with Rajasthan Royals for IPL 2026, extending one of Indian cricket's longest-running franchise-brand partnerships into its eighth consecutive season.

IPL 2026 Advertising Rates: What Brands Are Actually Paying This Season

IPL 2026 ad rates on JioCinema and Star Sports have risen 18-22% year on year, with a 10-second spot on JioCinema's live stream now commanding between ₹80,000 and ₹1,20,000 depending on match and daypart.

T10 Sports and EM Sports become Gujarat IPL Team Sponsors — What It Signals About Cricket's Mid-Tier Sponsorship Market

Gujarat Titans have added T10 Sports and EM Sports to their IPL 2026 sponsor roster, reflecting the growing appetite of sports marketing agencies to own visible real estate on IPL franchises.

Dolly Chaiwala, KFC's CarryMinati, and the year influencer marketing rewrote India's brand playbook

From Starbucks appointing a roadside tea vendor to CarryMinati co-creating a KFC menu item, 2025's influencer campaigns blurred every line between endorsement and culture.