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India's sharpest advertising and marketing intelligence — updated daily on copywithkunal.com India's sharpest advertising and marketing intelligence — updated daily on copywithkunal.com
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Campaigns

Star Health Puts Claims Support at the Centre of Its Brand Promise

Star Health’s latest campaign turns claims support into a brand proof point, combining real-world data, regional languages and family stories around medical emergencies.

22 Sep 2026 · 1 min read
Campaigns

Liberty Shoes Turns Everyday Choices Into Its AW26 Brand Story

Liberty Shoes’ AW26 campaign turns familiar games into a metaphor for individuality, while footwear technology strengthens its promise of comfort and performance.

22 Sep 2026 · 1 min read
Campaigns

adidas Puts India’s Collective Support Behind Its Athletes

adidas’ “You Got This” campaign brings India’s sporting voices together, using local languages and athlete stories to turn national support into a powerful brand message.

21 Sep 2026 · 1 min read
Campaigns

Hershey’s India Turns Everyday Chaos Into a Case for Small Comforts

Hershey’s India uses humour, Hinglish and everyday chaos to position chocolate as a small but meaningful source of comfort in difficult moments.

18 Sep 2026 · 1 min read
Campaigns

Taneira’s Durga Pujo Campaign Turns the Saree Into a Story of Inherited Traditions

Taneira’s Durga Pujo campaign uses the saree to explore how mothers and daughters pass traditions, rituals and cultural knowledge across generations.

17 Sep 2026 · 1 min read
Campaigns

BabyOrgano Uses Modern Parenting to Move Beyond Product-Led Communication

BabyOrgano’s first brand film examines shared parenting through a working mother’s return and a father’s growing role in everyday childcare responsibilities.

17 Sep 2026 · 1 min read
Campaigns

Jockey Marks 150 Years by Reframing What It Means to Stay Relevant

Jockey marks 150 years globally with a new India campaign that spotlights continuous innovation, portfolio expansion and changing consumer needs.

17 Sep 2026 · 1 min read
Campaigns

Asian Footwears Takes Platform Branding to New Delhi Railway Station

Asian Footwears has secured naming rights for three New Delhi Railway Station platforms, putting Mahendra Singh Dhoni-led branding before millions of commuters daily.

17 Sep 2026 · 1 min read
Campaigns

Bajaj Pulsar Rewinds 25 Years to Reintroduce Its ‘Bad Boy’ Spirit

Bajaj Pulsar revisits its iconic 2001 launch campaign with the original nurses, nostalgia and the new Pulsar 150 to mark 25 years.

16 Sep 2026 · 1 min read
Campaigns

Complan Reboots Its ‘Complan Boy’ Legacy

Complan brings its long-running ‘Complan Boy’ property into a new era with Vaibhav Sooryavanshi, linking nutrition with ambition, preparation and family support.

14 Sep 2026 · 1 min read
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