ManipalCigna is emphasising culturally rooted storytelling over standardised AI-driven communication in its latest marketing approach.
Tanishq’s latest campaign for its Navya collection positions prosperity as a crafted outcome, aligning jewellery with intent and meaning.
Apple’s latest iPhone 17 campaign uses a palace-set narrative to deliver product cues through humour-led storytelling.
Fevicol’s new campaign centres on India’s obsession with the ‘kursi’, marking what is being described as Piyush Pandey’s last script for the brand.
Safal has refreshed its coconut water campaign featuring Tara Sutaria to reinforce its packaged hydration play among younger consumers.
Budweiser’s latest World Cup campaign foregrounds fan emotion, featuring Erling Haaland and Jürgen Klopp to dramatise anticipation over action.
Britannia Tiger Krunch has launched a campaign addressing bullying among young audiences, positioning the brand within a social awareness narrative.
Good Monk’s latest campaign uses Arshdeep Singh to foreground preventive nutrition for elderly consumers.
Kelvinator has launched a 3D OOH campaign built around a ‘Summer Paused’ visual disruption to highlight cooling performance.
Libas has launched an AI-powered workwear line, supported by a campaign featuring Anya Singh to position the brand in the evolving officewear category.