Myntra blends festive humour with quick-commerce convenience, positioning M-Now as the preferred gifting destination through sibling-led storytelling and curated Raksha Bandhan collections.
Motorola's two fully AI-created campaign films signal a shift in brand storytelling, blending generative AI, product innovation and culturally resonant narratives for modern consumers
Nicobar’s ‘Off the Turf’ showcases 19 Indian women’s hockey players beyond sport, blending lifestyle, authenticity and storytelling to create a more human brand narrative.
Parle Monaco amplifies ‘Sada Salty Raho’ with a music-led anthem featuring Orry, Chaar Diwari and The Siege, strengthening its youth-first cultural positioning through creators.
Victorinox appoints Abhay Deol for its watch portfolio, leveraging festive storytelling and Swiss craftsmanship to strengthen premium positioning and gifting appeal in India.
D’Decor’s new campaign with Kartik Aaryan and Ananya Panday positions bedding as a tool for self-expression, blending comfort, design and lifestyle storytelling.
Star Health reimagines outdoor advertising by using billboard backs to showcase trust, pairing creative storytelling with claim data to reinforce its support-led brand promise.
Stovekraft’s Pigeon blends Onam traditions with curated kitchen combos, using regional storytelling and festive value offerings to drive seasonal demand and consumer engagement.
Google's Pixel 11 campaign stars Shubman Gill, using Gemini to transform a free day in France into an AI-powered cricket discovery, highlighting contextual intelligence.
Indriya has named Krithi Shetty as its southern brand ambassador, launching a Varalakshmi campaign that blends regional storytelling, heritage jewellery and festive consumer engagement.