Fibe Turns Everyday Money Dilemmas into Brand Storytelling
Fibe's latest campaign uses relatable financial dilemmas across weddings, travel and home improvement, positioning accessible credit as an enabler of modern lifestyle aspirations.
Fibe's latest campaign uses relatable financial dilemmas across weddings, travel and home improvement, positioning accessible credit as an enabler of modern lifestyle aspirations.
Jaro Education marks its 17th anniversary with #GrowWithJaro, a nationwide 360-degree campaign celebrating career transformation, lifelong learning and professional growth through authentic learner stories.
Coca-Cola’s ‘The Lost Voices’ campaign celebrates India’s passionate football culture, turning decades of fan devotion into a powerful platform for emotional brand storytelling.
ZeroB has appointed Milind Soman as brand ambassador, strengthening its wellness-focused positioning while spotlighting safe drinking water as a cornerstone of preventive health.
WHISKAS has launched an India-inspired cat food range featuring Rohu and Catla, pairing local taste preferences with premium nutrition through a campaign led by Mrunal Thakur.
Nestlé India is accelerating quick commerce and rural expansion after India emerged as the largest global market for both Maggi and KitKat.
Candere has appointed Smriti Mandhana as brand ambassador, pairing her with Shah Rukh Khan to broaden its appeal and strengthen its omnichannel jewellery positioning.
GS Tea has launched its ‘Asli Swaad, Asli Andaaz’ campaign with Sai Tamhankar, signalling a sharper regional branding strategy focused on authenticity and cultural relevance.
OnePlus is building anticipation for the N6 with a playful missing-letter campaign featuring Himesh Reshammiya, blending humour, nostalgia and social-first storytelling.
Page Industries has expanded JKY Groove under the ‘Always In It’ campaign, strengthening Jockey’s play in India’s fast-evolving youth athleisure market.