Adidas has launched a new FIFA World Cup campaign film featuring Timothée Chalamet, Bad Bunny and Lionel Messi as brands begin competing for cultural relevance ahead of the tournament cycle.
AirAsia is proceeding with a new airline launch strategy despite rising geopolitical tensions and volatile jet fuel prices, signalling long-term confidence in regional aviation demand.
Himalaya Neem Face Wash and Spotify have partnered on ‘Unskipped: Us on Loop’, a campaign focused on improving communication between teenage daughters and their mothers.
Ai+ has launched a new campaign featuring cricketer Ishan Kishan ahead of the India sales rollout of its Nova 2 Ultra smartphone.
Archies’ Mother’s Day 2026 campaign focuses on emotional storytelling to strengthen the brand’s positioning in India’s evolving gifting and celebration economy.
Ralson Tyres’ latest campaign uses a baldness joke to draw parallels with worn-out tyres and highlight the risks of delayed tyre replacement.
EcoMedia has launched EcoMeter, a measurement framework designed to track the carbon footprint of advertising campaigns, productions and brand events.
Popeyes India has appointed Rashmika Mandanna as brand ambassador and introduced a ‘Boring vs Bold’ campaign to define its positioning.
Xiaomi India’s latest campaign, created with OML, depicts kitchen chaos to highlight the role of its devices in daily life.
Adobe has onboarded Sunil Grover to front a campaign aimed at expanding its appeal among India’s mass-market creators.