Hyundai Motor India’s latest campaign for the Verna shifts focus to younger buyers, positioning them as decisive, aspirational consumers in the mid-size sedan segment.
Kinetic EV’s latest digital campaign leverages cultural nostalgia to reframe its identity for a younger, online audience.
UNIQLO has partnered with Jasprit Bumrah for its India campaign, aligning with a performance-first positioning.
Asian Paints' new campaign created by Ogilvy marks a significant shift in strategy, focusing on the functional benefits of its waterproofing range rather than just aesthetics. The brand aims to position itself as a trusted solution provider, rather than just a paint company.
For World Sleep Day 2026, Wakefit ditched the wellness jargon and recruited the one sleep authority that has never failed — Indian mothers and their legendary bedtime threats.
JK Lakshmi Cement has renewed its principal sponsorship with Rajasthan Royals for IPL 2026, extending one of Indian cricket's longest-running franchise-brand partnerships into its eighth consecutive season.
IPL 2026 ad rates on JioCinema and Star Sports have risen 18-22% year on year, with a 10-second spot on JioCinema's live stream now commanding between ₹80,000 and ₹1,20,000 depending on match and daypart.
Gujarat Titans have added T10 Sports and EM Sports to their IPL 2026 sponsor roster, reflecting the growing appetite of sports marketing agencies to own visible real estate on IPL franchises.
From Starbucks appointing a roadside tea vendor to CarryMinati co-creating a KFC menu item, 2025's influencer campaigns blurred every line between endorsement and culture.