Campaigns
Delhi Capitals expand sponsor roster with FREEMANS and Kingfisher ahead of IPL 2026
Delhi Capitals have added FREEMANS and Kingfisher as sponsors, strengthening their commercial portfolio for IPL 2026.
Delhi Capitals have added FREEMANS and Kingfisher as sponsors, strengthening their commercial portfolio for IPL 2026.
Over 18 seasons, IPL has scaled into a ₹1.65 lakh crore ecosystem, driven by compounding media rights deals and steady expansion in advertising and sponsorship revenues.
Gujarat Titans have onboarded 37 sponsors for IPL 2026, including Dream11, Jio, BKT and Rayzon Solar, signalling growing depth in franchise monetisation.
JioStar has secured a robust set of sponsors at the start of IPL 2026, indicating sustained advertiser demand for cricket-led reach.
Kellanova is backing Pringles in India with its first large-scale mass media campaign to drive reach beyond urban premium consumers.
The absence of real money gaming advertisers is reshaping IPL 2026’s ad landscape, with traditional sectors stepping in to absorb premium inventory
Punjab Kings have renewed sponsorship partnerships with Jio and Kent RO ahead of IPL 2026.
Skoda Auto India has partnered with BBH India to launch an integrated campaign spanning multiple media touchpoints
India’s sports economy has surpassed $2 billion in 2025, led by cricket’s media dominance and rising commercial investments.
IPL 2026 is witnessing a 20–30% YoY increase in ad spends, alongside a more structured and performance-led media approach.