Campaigns
BKT Tyres Targets Urban Two-Wheeler Riders with ‘Jurrat’ Campaign Featuring Ranveer Singh
BKT Tyres has launched its ‘Jurrat’ campaign with Ranveer Singh to build relevance in the two-wheeler tyre segment.
BKT Tyres has launched its ‘Jurrat’ campaign with Ranveer Singh to build relevance in the two-wheeler tyre segment.
A SCORE report finds Tata leading IPL 2026 brand recall, driven by a coordinated multi-screen media strategy.
India Tourism is reorienting the “Incredible India” platform to prioritise domestic travel demand and regional storytelling.
Fiesta India’s latest campaign leverages a music video-led narrative to normalise condom conversations among younger audiences.
Hyundai’s “Drive to Shine” campaign for EXTER focuses on personal ambition and everyday mobility to widen its appeal in the entry SUV segment.
Olio Pizza has renewed its partnership with Rajasthan Royals and launched the ‘Slice Maar’ campaign to leverage IPL-driven visibility and consumption.
TechnoSport has launched its ‘real movement’ campaign to broaden appeal and drive growth in India’s mass activewear segment.
IPL is seeing a shift from pure media buying to deeper, platform-led brand integrations as sponsor categories and expectations change.
A deep-dive into what this affordable housing lender is building — and where the strategy holds, and where it leaks.
JioStar’s IPL 2026 campaign uses hyper-local content and targeting to deepen regional engagement across India’s fragmented media landscape.