Campaigns
Fiesta India uses music video format to reposition condoms through “Unwrap the Fun” campaign
Fiesta India’s latest campaign leverages a music video-led narrative to normalise condom conversations among younger audiences.
Fiesta India’s latest campaign leverages a music video-led narrative to normalise condom conversations among younger audiences.
Hyundai’s “Drive to Shine” campaign for EXTER focuses on personal ambition and everyday mobility to widen its appeal in the entry SUV segment.
Olio Pizza has renewed its partnership with Rajasthan Royals and launched the ‘Slice Maar’ campaign to leverage IPL-driven visibility and consumption.
TechnoSport has launched its ‘real movement’ campaign to broaden appeal and drive growth in India’s mass activewear segment.
IPL is seeing a shift from pure media buying to deeper, platform-led brand integrations as sponsor categories and expectations change.
A deep-dive into what this affordable housing lender is building — and where the strategy holds, and where it leaks.
JioStar’s IPL 2026 campaign uses hyper-local content and targeting to deepen regional engagement across India’s fragmented media landscape.
Delhi Capitals have added FREEMANS and Kingfisher as sponsors, strengthening their commercial portfolio for IPL 2026.
Over 18 seasons, IPL has scaled into a ₹1.65 lakh crore ecosystem, driven by compounding media rights deals and steady expansion in advertising and sponsorship revenues.
Gujarat Titans have onboarded 37 sponsors for IPL 2026, including Dream11, Jio, BKT and Rayzon Solar, signalling growing depth in franchise monetisation.