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India's sharpest advertising and marketing intelligence — updated daily on copywithkunal.com India's sharpest advertising and marketing intelligence — updated daily on copywithkunal.com
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Campaigns

Duolingo English Test Marks 10 Years with ‘Built for What’s Next’

Celebrating a decade, Duolingo English Test positions digital-first language assessment as an enabler of global education, accessibility and the evolving international student journey.

20 Jul 2026 · 1 min read
AI & Tech

The Smartest Advertisement At FIFA Wasn't An Advertisement.

Lenovo powered 6 billion screens at the World Cup. Built the AI that called the offsides. Gave every team — from Brazil to New Zealand — the same analytical brain. And almost nobody knew it was them. That's not a failure of marketing. It might be the whole point.

19 Jul 2026 · 10 min read
Global

₹8,300 crore was just stolen. In broad daylight. In front of 6 billion people.

No police complaint. No court case. One brand paid ₹8,300 crore to own the World Cup. Another paid zero. Guess which one won.

19 Jul 2026 · 7 min read
Campaigns

MINI India Reimagines the Countryman with Kareena Kapoor Khan

MINI India unveils a new Countryman campaign featuring Kareena Kapoor Khan, highlighting expanded space and premium functionality without compromising the brand's signature identity.

16 Jul 2026 · 1 min read
Campaigns

Snabbit Turns Quick Commerce into an Advertising Channel

Snabbit leverages quick-commerce deliveries for an offline activation, blending surprise, utility and hyperlocal targeting to promote its on-demand home services across Indian cities.

16 Jul 2026 · 1 min read
Campaigns

Sebamed Challenges Haircare Myths with Education-First Campaign

Sebamed’s latest digital campaign tackles misconceptions around hair fall and hair loss, using science-led storytelling to drive informed consumer decisions and category differentiation.

15 Jul 2026 · 1 min read
Campaigns

Libas Weaves Monsoon, Poetry and Culture into a Seasonal Brand

Libas’ ‘Sawan Ke Rang’ campaign blends Indian cultural heritage with contemporary fashion, using seasonal storytelling to strengthen emotional relevance and deepen brand differentiation.

14 Jul 2026 · 1 min read
Campaigns

Hero Destini Shifts Gears from Utility to Emotion

Hero MotoCorp’s new Destini campaign uses a father-daughter relationship to elevate the scooter from a mobility product to an emotional family companion.

13 Jul 2026 · 1 min read
Campaigns

TVS Apache Celebrates 7 Million Riders with ‘Tu Race Laga’ Campaign

TVS Apache marks seven million global customers with its ‘Tu Race Laga’ campaign, celebrating ambition, performance and the brand’s enduring emotional connect with riders.

13 Jul 2026 · 1 min read
Campaigns

Olyv Takes Its Brand to the Streets with Sourav Ganguly-Led OOH

Olyv has launched a new out-of-home campaign featuring Sourav Ganguly, leveraging celebrity credibility and high-visibility media to strengthen brand recall in digital lending.

13 Jul 2026 · 1 min read
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