Healthy Master has launched a new campaign featuring Milind Soman to position guilt-free snacking within India’s growing wellness-focused consumer market.
South Indian Bank has rolled out a large-scale branding campaign across Mumbai Metro, using high-frequency commuter touchpoints to expand visibility beyond its southern stronghold.
LupinLife has launched a new campaign for Softovac featuring actor Varun Dhawan, with creative duties handled by Contract Advertising.
Flipkart has rolled out a campaign that converts rising temperatures and heatwave conditions into real-time shopping triggers for summer-led product categories.
IPL 2026 has emerged as a key acquisition battleground for AI companies, with OpenAI and Google shifting messaging from awareness-led branding to everyday product usage and consumer adoption.
Nat Habit has launched the “GoFlakeZero” campaign to promote its anti-dandruff shampoo portfolio through problem-solution-led messaging.
Airbnb has launched its new “Stay Your Way” campaign aimed at Gen Z travellers, focusing on flexibility, individuality and experience-led travel behaviour.
Wondrlab has launched WondrBridge, an AI-led micro GCC initiative, with a planned $100 million investment over three years aimed at building global capability hubs for brands and enterprises.
ASCI has released draft guidelines proposing clearer disclosure standards for AI-generated advertising content, signalling a new compliance layer for brands, agencies and platforms in India.
Ironhill India and SMOOR have launched a digital-first campaign positioning craft beer and artisanal chocolate pairing as an experiential consumption format aimed at urban premium audiences.