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India's sharpest advertising and marketing intelligence — updated daily on copywithkunal.com India's sharpest advertising and marketing intelligence — updated daily on copywithkunal.com
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Campaigns

Daniel Wellington Dresses Diwali in Rose Gold With Sharvari

Daniel Wellington's Diwali campaign features Sharvari in the Ophelia Mini Mesh in Rose Gold, positioning the watch as a festive style accessory and gifting choice.

16 Oct 2026 · 1 min read
Campaigns

Safed Detergent Turns a Kurta Into a Quiet Lesson

Safed Detergent's Durga Puja film uses a mother's gift of a kurta to a tea-serving boy, turning stain removal into a message of inclusion.

16 Oct 2026 · 1 min read
Campaigns

Reva Picks Sharvari as Its Face

Reva names actor Sharvari its first brand ambassador as the listed jeweller, with 38 stores, plans around 15 exclusive outlets within 24 months.

15 Oct 2026 · 1 min read
Campaigns

Marzi by Primus Picks Suniel Shetty

Marzi by Primus names 65-year-old Suniel Shetty brand ambassador, launching a campaign that positions community and belonging as the new face of life after 50.

15 Oct 2026 · 1 min read
Agency News

airpay Tells Diwali Merchants: Payments Are Not Your Problem

airpay's Diwali film "Merchant's Festive Check List" uses one word, "Nahi," to position payments as a worry merchants no longer carry in peak season.

15 Oct 2026 · 1 min read
Campaigns

Imperial Blue Water Revives 'Men Will Be Men'

Tilaknagar Industries' Imperial Blue packaged drinking water relaunches 'Men Will Be Men' with a new lift-themed film, blending observational humour, familiar "Mennisms" and a younger cultural lens.

12 Oct 2026 · 1 min read
Campaigns

CRED Turns Financial Ruin Into Comedy Gold

CRED casts Rakhi Sawant and Sonam Bajwa in humorous campaigns that explain loan stacking and bounced EMIs, using theatrical storytelling to make financial warnings memorable.

09 Oct 2026 · 1 min read
Campaigns

OPPO Makes the Group Selfie the Hero of Its F35 Launch

OPPO's F35 Series campaign with Bobby Deol and Divyenndu Sharma turns the group selfie into a story of togetherness, using humour across three short films.

06 Oct 2026 · 1 min read
Campaigns

Ahaan Panday Becomes the Face of AJIO's Festive Fashion

AJIO names Ahaan Panday its new face, launching with the 2026 festive campaign 'Festival Is Festivalling', a youth-focused, fashion-led celebration of India's diverse festive traditions.

05 Oct 2026 · 1 min read
Campaigns

Freyr Energy Signs Rohit Sharma to Sell Solar as a Long Game

Freyr Energy appoints Rohit Sharma as first brand ambassador and launches 'Solar Ho, Toh Freyr Ho!', positioning rooftop solar as a 30-year trust decision.

01 Oct 2026 · 1 min read
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