Campaigns
Kellanova takes Pringles mass in India, signalling a shift from niche to scale play
Kellanova is backing Pringles in India with its first large-scale mass media campaign to drive reach beyond urban premium consumers.
Kellanova is backing Pringles in India with its first large-scale mass media campaign to drive reach beyond urban premium consumers.
The absence of real money gaming advertisers is reshaping IPL 2026’s ad landscape, with traditional sectors stepping in to absorb premium inventory
Punjab Kings have renewed sponsorship partnerships with Jio and Kent RO ahead of IPL 2026.
Skoda Auto India has partnered with BBH India to launch an integrated campaign spanning multiple media touchpoints
India’s sports economy has surpassed $2 billion in 2025, led by cricket’s media dominance and rising commercial investments.
IPL 2026 is witnessing a 20–30% YoY increase in ad spends, alongside a more structured and performance-led media approach.
Hyundai Motor India’s latest campaign for the Verna shifts focus to younger buyers, positioning them as decisive, aspirational consumers in the mid-size sedan segment.
Kinetic EV’s latest digital campaign leverages cultural nostalgia to reframe its identity for a younger, online audience.
UNIQLO has partnered with Jasprit Bumrah for its India campaign, aligning with a performance-first positioning.
Asian Paints' new campaign created by Ogilvy marks a significant shift in strategy, focusing on the functional benefits of its waterproofing range rather than just aesthetics. The brand aims to position itself as a trusted solution provider, rather than just a paint company.