Archies’ Mother’s Day 2026 campaign focuses on emotional storytelling to strengthen the brand’s positioning in India’s evolving gifting and celebration economy.
Ralson Tyres’ latest campaign uses a baldness joke to draw parallels with worn-out tyres and highlight the risks of delayed tyre replacement.
EcoMedia has launched EcoMeter, a measurement framework designed to track the carbon footprint of advertising campaigns, productions and brand events.
Popeyes India has appointed Rashmika Mandanna as brand ambassador and introduced a ‘Boring vs Bold’ campaign to define its positioning.
Xiaomi India’s latest campaign, created with OML, depicts kitchen chaos to highlight the role of its devices in daily life.
Adobe has onboarded Sunil Grover to front a campaign aimed at expanding its appeal among India’s mass-market creators.
ManipalCigna is emphasising culturally rooted storytelling over standardised AI-driven communication in its latest marketing approach.
Tanishq’s latest campaign for its Navya collection positions prosperity as a crafted outcome, aligning jewellery with intent and meaning.
Apple’s latest iPhone 17 campaign uses a palace-set narrative to deliver product cues through humour-led storytelling.
Fevicol’s new campaign centres on India’s obsession with the ‘kursi’, marking what is being described as Piyush Pandey’s last script for the brand.