IPL 2026 has emerged as a key acquisition battleground for AI companies, with OpenAI and Google shifting messaging from awareness-led branding to everyday product usage and consumer adoption.
Nat Habit has launched the “GoFlakeZero” campaign to promote its anti-dandruff shampoo portfolio through problem-solution-led messaging.
Airbnb has launched its new “Stay Your Way” campaign aimed at Gen Z travellers, focusing on flexibility, individuality and experience-led travel behaviour.
Wondrlab has launched WondrBridge, an AI-led micro GCC initiative, with a planned $100 million investment over three years aimed at building global capability hubs for brands and enterprises.
ASCI has released draft guidelines proposing clearer disclosure standards for AI-generated advertising content, signalling a new compliance layer for brands, agencies and platforms in India.
Ironhill India and SMOOR have launched a digital-first campaign positioning craft beer and artisanal chocolate pairing as an experiential consumption format aimed at urban premium audiences.
Adidas has launched a new FIFA World Cup campaign film featuring Timothée Chalamet, Bad Bunny and Lionel Messi as brands begin competing for cultural relevance ahead of the tournament cycle.
AirAsia is proceeding with a new airline launch strategy despite rising geopolitical tensions and volatile jet fuel prices, signalling long-term confidence in regional aviation demand.
Himalaya Neem Face Wash and Spotify have partnered on ‘Unskipped: Us on Loop’, a campaign focused on improving communication between teenage daughters and their mothers.
Ai+ has launched a new campaign featuring cricketer Ishan Kishan ahead of the India sales rollout of its Nova 2 Ultra smartphone.