Indian Silk House Agencies has launched its ‘Shubho Smriti’ campaign for Poila Boishakh, focusing on nostalgia and cultural memory to drive festive engagement.
Muthoot Finance has launched a new brand campaign featuring Madhuri Dixit, centred on trust and reliability in financial services.
OpenAI has launched its ‘Everyday Superheroes’ campaign in India to showcase practical, day-to-day applications of AI.
OPPO India’s new campaign positions the F33 Series around wider, everyday storytelling, fronted by KL Rahul
AI brands have partnered with nine IPL teams, with players like Google and OpenAI increasing ad spends around the tournament.
BKT Tyres has launched its ‘Jurrat’ campaign with Ranveer Singh to build relevance in the two-wheeler tyre segment.
A SCORE report finds Tata leading IPL 2026 brand recall, driven by a coordinated multi-screen media strategy.
India Tourism is reorienting the “Incredible India” platform to prioritise domestic travel demand and regional storytelling.
Fiesta India’s latest campaign leverages a music video-led narrative to normalise condom conversations among younger audiences.
Hyundai’s “Drive to Shine” campaign for EXTER focuses on personal ambition and everyday mobility to widen its appeal in the entry SUV segment.