Campaigns
Medusa’s Latest Campaign Uses ‘Bhai Culture’ To Build Community-Led Streetwear Positioning
Medusa has launched a new campaign centred around “bhai culture” to strengthen its youth-focused brand identity.
Medusa has launched a new campaign centred around “bhai culture” to strengthen its youth-focused brand identity.
Bharti Airtel has rolled out a new campaign focused on addressing common consumer connectivity disruptions and network reliability concerns.
Zivame has launched a new campaign centred on body diversity and personalised fit in women’s innerwear.
Adidas taps celebrity to anchor retro vibes in New generation Indians.
Story TV has introduced a daily vertical microdrama format, signalling growing publisher interest in mobile-first episodic storytelling built for short attention spans.
Modi gifted Melody to Meloni. 100 million views. Sold out on Blinkit and Zepto. Ad spend: zero. Inside Parle's media strategy — the channels, the gaps, the competition, and why Rs 50 crore beat Rs 300 crore.
Healthy Master has launched a new campaign featuring Milind Soman to position guilt-free snacking within India’s growing wellness-focused consumer market.
South Indian Bank has rolled out a large-scale branding campaign across Mumbai Metro, using high-frequency commuter touchpoints to expand visibility beyond its southern stronghold.
LupinLife has launched a new campaign for Softovac featuring actor Varun Dhawan, with creative duties handled by Contract Advertising.
Flipkart has rolled out a campaign that converts rising temperatures and heatwave conditions into real-time shopping triggers for summer-led product categories.