Campaigns
WHISKAS Localises Premium Pet Nutrition
WHISKAS has launched an India-inspired cat food range featuring Rohu and Catla, pairing local taste preferences with premium nutrition through a campaign led by Mrunal Thakur.
WHISKAS has launched an India-inspired cat food range featuring Rohu and Catla, pairing local taste preferences with premium nutrition through a campaign led by Mrunal Thakur.
Nestlé India is accelerating quick commerce and rural expansion after India emerged as the largest global market for both Maggi and KitKat.
Candere has appointed Smriti Mandhana as brand ambassador, pairing her with Shah Rukh Khan to broaden its appeal and strengthen its omnichannel jewellery positioning.
GS Tea has launched its ‘Asli Swaad, Asli Andaaz’ campaign with Sai Tamhankar, signalling a sharper regional branding strategy focused on authenticity and cultural relevance.
OnePlus is building anticipation for the N6 with a playful missing-letter campaign featuring Himesh Reshammiya, blending humour, nostalgia and social-first storytelling.
Page Industries has expanded JKY Groove under the ‘Always In It’ campaign, strengthening Jockey’s play in India’s fast-evolving youth athleisure market.
Sunpure has launched a 30th anniversary campaign featuring Kiccha Sudeep and Priyamani, celebrating brand trust while spotlighting its physically refined sunflower oil.
Cleartrip's 10,000-creator initiative and Comet Sneakers' 'Maachis' campaign demonstrate how scale and creativity are becoming equally essential for building modern consumer brands.
Haldiram's "Acche Din" teaser campaign in Uttar Pradesh uses curiosity-driven outdoor advertising to build anticipation, highlighting the enduring power of minimalism and strategic brand storytelling.
Broadway's new SoCheers-crafted campaign uses digital-first storytelling to strengthen consumer engagement, demonstrating how creative relevance is becoming a key differentiator in FMCG marketing.