Thums Up relaunches ThunderWheels with Jasprit Bumrah, combining biking culture, digital participation and reward-led experiences to deepen engagement beyond traditional beverage marketing.
MUNCH's 'Hack the Crunch' campaign targets India's gaming-first audience by integrating effortless snacking into gameplay, signalling brands' growing focus on creator-led gaming ecosystems.
Livpure's latest campaign blends health awareness with product innovation, highlighting emerging water contaminants while promoting long-term convenience through a maintenance-free proposition.
HealthOK appoints Bhuvneshwar Kumar to reinforce trust in vegetarian nutrition, signalling a growing shift towards evidence-led wellness communication over aspirational branding.
Birla Opus Paints uses humour and value-led storytelling to spotlight its 10% Free Paint offer, addressing rising home improvement costs and consumer budget concerns.
Baby Sebamed's latest campaign recognises caregivers behind first-time mothers, reflecting a broader shift towards emotionally authentic and community-driven parenting communication.
Celebrating a decade, Duolingo English Test positions digital-first language assessment as an enabler of global education, accessibility and the evolving international student journey.
Lenovo powered 6 billion screens at the World Cup. Built the AI that called the offsides. Gave every team — from Brazil to New Zealand — the same analytical brain. And almost nobody knew it was them. That's not a failure of marketing. It might be the whole point.
No police complaint. No court case. One brand paid ₹8,300 crore to own the World Cup. Another paid zero. Guess which one won.
MINI India unveils a new Countryman campaign featuring Kareena Kapoor Khan, highlighting expanded space and premium functionality without compromising the brand's signature identity.