Lenovo powered 6 billion screens at the World Cup. Built the AI that called the offsides. Gave every team — from Brazil to New Zealand — the same analytical brain. And almost nobody knew it was them. That's not a failure of marketing. It might be the whole point.
No police complaint. No court case. One brand paid ₹8,300 crore to own the World Cup. Another paid zero. Guess which one won.
A new cohort of Indian AdTech startups is building AI-first products aimed at improving campaign planning, media buying, creative production and measurement.
A new global study finds Indian marketers among the most optimistic about growth, with 73% prioritising agentic commerce and more than half expecting revenue growth of 5–9%.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands integrate automation, analytics and media optimisation into digital marketing operations.
Google has secured a co-presenting sponsorship for IPL 2026 with clauses that restrict competing AI brands from similar visibility.
OpenAI's first India brand campaign launched in December 2025 across TV, OTT, digital, print and outdoor in seven languages. A deep dive into the creative, media strategy, and the one big trick it missed.
From creative generation to campaign optimisation, AI tools have moved from experimental to essential in Indian marketing — but most brand teams are using only a fraction of what is available.
At India AI Summit 2026, Google outlined a $28 billion potential for AI across India's content ecosystem. For publishers and advertisers, the implications are immediate — and complicated.