Agency News
OpenAI explores AI-first smartphone play, signalling shift beyond app ecosystems
OpenAI is reportedly working on an AI agent-led smartphone concept to compete with Apple and Samsung.
OpenAI is reportedly working on an AI agent-led smartphone concept to compete with Apple and Samsung.
Sujata Appliances has rolled out a new campaign built around emotional storytelling to deepen consumer connection beyond product performance.
Vaseline’s latest campaign addresses a common but under-discussed runner issue through a provocative ‘Nipple Sponsorship’ activation.
JK Maxx Paints has launched a new campaign featuring Akshay Kumar, built around the proposition ‘Maxx Karo, Relax Karo’.
MY FM is launching a new content property, ‘The Power Chapter’, in collaboration with creator Raj Shamani to expand its audio-led engagement strategy.
Hero MotoCorp has appointed Ishaan Khatter as brand ambassador for its Xoom scooter range.
Swiggy’s latest campaign uses cricket-led contexts to position food ordering as integral to match-time consumption.
Xiaomi India has launched a Redmi Note 15 campaign featuring celebrity chef Sanjeev Kapoor, focusing on practical, day-to-day smartphone usage.
Birla Opus Paints has launched a new campaign featuring Vicky Kaushal, focusing on peer validation as a trust-building device in a competitive category.
boAt has introduced its Aavante Prime X wireless soundbar with Virat Kohli as the face of the campaign, signalling a sharper play in the premium home audio segment.