Agency News
McCain Steps Out of the Freezer Aisle
McCain Foods opens its first Signature Café in India at Noida's Max Mall, taking its products beyond the freezer aisle into a consumer-facing food experience.
McCain Foods opens its first Signature Café in India at Noida's Max Mall, taking its products beyond the freezer aisle into a consumer-facing food experience.
RANNR, House of Lehar's athleisure footwear brand, appoints Rajkummar Rao as ambassador, planning campaigns across digital, e-commerce, retail, print and outdoor channels.
Ghadi launches 'Vishwas Ki Pariksha' with Madhuri Dixit, backing a re-engineered detergent with product tests on 2X foam, finer powder and faster dissolution.
Bayer's Alka-Seltzer teams up with singer Alka Yagnik for 'Alka Meets Alka', a digital campaign using a shared name to build quick recall in antacids.
MTR Foods' 'India's Sweetest Language' campaign turns festive mithai into an emotional vocabulary, pairing an illustrated book, a digital film and an expanded sweets range.
GOPIZZA rebrands as GTGO, evolving from a pizza chain into a multi-brand Korean food platform with 65-plus India stores across three brands and presence in 11 countries.
SKINN, House of Titan's fragrance brand, names Ayushmann Khurrana and Sobhita Dhulipala ambassadors and launches 'Make Every Moment Special', urging consumers to wear fragrance daily.
OpenAI's multi-year partnership with Sachin Tendulkar spotlights everyday ChatGPT use, from speeches to cooking, signalling how AI brands may win India through trust and relatability.
Ranbir Kapoor launches Flux Theory, a shower brand built on shifting personalities, debuting with a film featuring five of his iconic screen characters and five shower gels.
Sprite debuts its first game-show format, an eight-episode series pairing celebrity duos with fiery dishes, truth-or-dare chaos and a Tinder tie-up for two episodes.