Agency News
Reliance Brands Brings Fabletics to India
Reliance Brands brings Fabletics to India with stores and e-commerce, targeting the country’s fast-growing athleisure market through an omnichannel expansion strategy.
Reliance Brands brings Fabletics to India with stores and e-commerce, targeting the country’s fast-growing athleisure market through an omnichannel expansion strategy.
IRCTC names the Lucknow–Delhi Tejas Express after Sprite, creating India’s first branded train and opening a new chapter in transit media monetisation.
Foxtale names Shah Rukh Khan as brand ambassador while unveiling ‘Let Your Glow Through’, strengthening its science-led skincare positioning with emotional brand storytelling and trust.
HOMEFOIL's Kareena Kapoor Khan-led campaign uses humour and premium packaging innovation to reposition food wrapping as a quality-first everyday consumer choice.
Emami Agrotech has entered packaged snacks with WeMe, backing the launch through a Rs 750 crore investment spanning manufacturing expansion and brand building.
L&T Finance's Jasprit Bumrah-led campaign positions gold loans as aspiration-driven credit, leveraging cricket's reach to unlock the financial potential of household gold assets.
CenturyPly's new 10-year Total Cover warranty goes beyond plywood replacement, covering furniture rebuilding costs and signalling a broader shift towards consumer-centric assurance.
Nataraj's latest Gelix campaign reframes the everyday pen as a considered purchase, using waterproof ink, relatable storytelling and a Rs 6 price point to drive relevance.
Tata Play turns 20 by taking ‘Life Jingalala’ back to India’s folk roots, using regional music to refresh a familiar brand asset for today’s audiences.
Godrej Industries Group’s new corporate film brings its refreshed identity to life, unifying diverse businesses under a purpose-led narrative rooted in 129 years of legacy.